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    sannah vinding

    Explore " sannah vinding" with insightful episodes like "Unveiling Sales Tactics and Challenges in Manufacturing", "E80, Embracing Technology and Innovation in Electronic Component Distribution", "E78, Staying Ahead: AI, Online Sales, and Strategies for the Modern Engineering Industry", "E76, Unleashing the Power of Marketing In Electronics Manufacturing" and "E75, Balancing Industry Knowledge and Fresh Perspectives: The Secret to Innovative Leadership" from podcasts like ""Leadership Excellence in Electronics Manufacturing - Mind The Innovation", "Leadership Excellence in Electronics Manufacturing - Mind The Innovation", "Leadership Excellence in Electronics Manufacturing - Mind The Innovation", "Leadership Excellence in Electronics Manufacturing - Mind The Innovation" and "Leadership Excellence in Electronics Manufacturing - Mind The Innovation"" and more!

    Episodes (31)

    Unveiling Sales Tactics and Challenges in Manufacturing

    Unveiling Sales Tactics and Challenges in Manufacturing
    In this episode of the Leadership in Manufacturing Podcast, host Sannah Vinding sits down with Ben Kelly, an experienced sales professional in the manufacturing industry. They delve into Ben's background, discussing his diverse experience in distribution, manufacturing, and as a manufacturing representative. Ben shares his passion for the industry and emphasizes the value of being naturally curious in this field. They also explore the changing dynamics of communication and building relationships in a post-pandemic world. Ben provides valuable insights on learning through hands-on experiences, the significance of asking questions, and the importance of involving manufacturing reps in product development. Tune in to gain valuable knowledge on effective communication, customer relationships, and best practices for sales professionals in manufacturing. Leadership In Manufacturing Podcast - Episode 85: You can reach Ben here: https://www.linkedin.com/in/benjamin-kelly-7a339b34/ For more content like this, subscribe to Leadership In Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/

    E80, Embracing Technology and Innovation in Electronic Component Distribution

    E80, Embracing Technology and Innovation in Electronic Component Distribution
    In this episode of the Mind the Innovation Leadership podcast, our host Sannah Vinding speaks with Don Akery, the CEO of Waldom Electronics, about the challenges and opportunities in the electronic component distribution industry. They discuss the impact of current industry trends on Waldom, including excess inventory and slowed demand. Don shares insights on the leadership and communication strategies he implements at Waldom. He also reveals his passion for the industry and offers valuable advice for individuals looking to excel in the manufacturing field. Don also talks about the innovative use of avatars in communication and the importance of building strong relationships in business. Tune in for a captivating conversation packed with industry insights and leadership wisdom. You can reach Don on LinkedIn: https://www.linkedin.com/in/donakery/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah

    E78, Staying Ahead: AI, Online Sales, and Strategies for the Modern Engineering Industry

    E78, Staying Ahead: AI, Online Sales, and Strategies for the Modern Engineering Industry
    In this Episode 78, our host Sannah Vinding sits down with Tom Wichert, Executive Vice President of Sales and Marketing at TTK Lambda. They dive into the value of adapting to change, AI's impact on the industry, and the changing purchasing behavior of engineers. Tom shares insights on the importance of investing in websites to attract and retain engineer interest, as well as the need for informative and educational content to assist them in their product design journey. They also discuss the evolving role of sales in a hybrid work environment and the necessity of becoming trusted advisors to engineers. Tom emphasizes the need for resilience and adaptability in the ever-changing industry and encourages continuous learning and problem-solving. If you're interested in learning from his experiences and insights, definitely make sure to give this episode a listen! You can reach Tom on LinkedIn: https://www.linkedin.com/in/tom-wichert-42620610/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah

    E76, Unleashing the Power of Marketing In Electronics Manufacturing

    E76, Unleashing the Power of Marketing In Electronics Manufacturing
    In this episode, Sannah welcomes the brilliant and accomplished Sander Arts to the show. With an impressive background in global management, digital transformation, closed loop marketing, and strategic partnerships, Sander brings a wealth of knowledge and expertise to the table. Together, they explore the fascinating realm of marketing in the tech industry, dissecting its successes, failures, and untapped potentials. You can reach Sander on LinkedIn: https://www.linkedin.com/in/sander1arts/ or email: sander1arts@gmail.com For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah

    E75, Balancing Industry Knowledge and Fresh Perspectives: The Secret to Innovative Leadership

    E75, Balancing Industry Knowledge and Fresh Perspectives: The Secret to Innovative Leadership
    In this episode, Sannah is joined by special guest Hugh Daly, a seasoned expert in sales and operations. Together, they explore the importance of evaluating skills over job titles, the power of effective communication and listening, and the benefits of embracing fresh perspectives within an organization. You can reach Hugh on LinkedIn: https://www.linkedin.com/in/hugh-daly-1032877/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah Innovation Leadership, Sales Skills, Learning From Mistakes, Communication Skills, Fresh Perspectives, Career Development, Industry Knowledge, Personal Growth, Attracting Talent, Virtual Sales, Continuous Learning, Customer Insights, Leadership Traits, Research and Planning, Mentorship, Curiosity, Sannah Vinding, Mind the Innovation, Leadership Podcast, Manufacturing Podcast, Electronics Manufacturing, Distribution

    E72, Driving Growth through Supplier Relationships and Collaboration

    E72, Driving Growth through Supplier Relationships and Collaboration
    In this episode of the Mind the Innovation Leadership Podcast, host Sannah Vinding engages in a captivating conversation with guest Paul Aspiras, the director of supplier business development at Master Electronics. As a seasoned professional with expertise in project management and business development, Paul brings a wealth of knowledge and experience to the discussion. You can reach Paul on LinkedIn: https://www.linkedin.com/in/paul-aspiras/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah

    E71, Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data

    E71, Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data
    In this episode of the Mind Innovation Leadership podcast, host Sannah Vinding interviews Dennis Reed, a senior research analyst at Edgewater Research. They discuss current trends and outlook for the electronics manufacturing industry. Dennis shares insights on how they stay on top of the complexity of data in their industry and the importance of listening to inform data analysis. He also explains their process of focusing on bottom-up analysis and leveraging their relationships across the supply chain. You can reach Dennis on LinkedIn: https://www.linkedin.com/in/dennisreed22/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E70, Unlocking the Potential of Intrapreneurs: Driving Business Growth and Success

    E70, Unlocking the Potential of Intrapreneurs: Driving Business Growth and Success
    In this episode of Mind The Innovation Leadership Podcast, host Sannah Vinding engages in a fascinating discussion with RJ Grimshaw, the CEO of Unify, to explore the world of intrapreneurship and its profound impact on business growth and success. RJ's passion for entrepreneurship, stemming from his family's entrepreneurial history, sets the stage for an inspiring conversation. The episode concludes with valuable insights into unlocking the potential of intrapreneurs and fostering a culture of innovation and creativity. Listeners gain essential knowledge for building a successful business, regardless of size, by embracing the entrepreneurial mindset and encouraging intrapreneurship to drive company growth and success. You can reach RJ on LinkedIn: https://www.linkedin.com/in/rjgrimshaw/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E69, Customer-Centric Solutions: Shifting Focus from Products to Problem Solving

    E69, Customer-Centric Solutions: Shifting Focus from Products to Problem Solving
    On this episode of Mind the Innovation, host Sannah Vinding welcomes special guest Lori Bruno, President of Luscombe Engineering of San Francisco. Lori shares her expertise in supplier management and driving growth, highlighting the importance of solving problems for customers and fostering strong relationships in the electronics manufacturing industry. This episode is packed with valuable insights and inspiring examples that will encourage listeners to try new approaches and unlock their leadership potential in the electronics manufacturing industry. You can reach Lori on LinkedIn: https://www.linkedin.com/in/lori-bruno/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication

    E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication
    Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry. Gain valuable insights from Tobi's expertise on navigating the changing landscape, digital strategies, and industry insights. Discover the importance of effective communication and engagement strategies, leveraging digital platforms like LinkedIn to connect with customers and showcase the human side of business. In this episode, Tobi shares the transformation journey of Kruvand Associates, Inc., adapting to new communication technologies and digital marketing platforms. Explore how they have embraced the digital age to stay connected with customers, foster relationships with channel partners, and adapt to evolving market dynamics. Gain insights into industry trends, including the impact of the COVID-19 pandemic and the changing customer behavior in the electronics industry. The conversation also highlights the significance of developing strong relationships with manufacturers and utilizing their marketing content to create engaging materials. Tobi emphasizes the value of videos, attending webinars, and sharing short videos to provide valuable information about products and industry trends. Discover the power of effective digital strategies in reaching the next generation of employees and customers. Are you ready to navigate the changing landscape of the electronics industry? Tune in to gain valuable insights and actionable strategies from Tobi Cornell's leadership journey and expertise. You can reach Tobi on LinkedIn: https://www.linkedin.com/in/tobi-cornell-4baba282/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E67: The Importance of People-First Values Backed by Transparent Leadership

    E67: The Importance of People-First Values Backed by Transparent Leadership
    Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's expertise on cultivating a "craftsman mindset" and equipping yourself with a diverse skill set to thrive in future roles and seize opportunities. Discover the power of transparency and vulnerability in driving business success within complex environments, while also creating a sustainable atmosphere for growth. In this episode, Shane Zutz shares his wealth of knowledge and experience in the electronics manufacturing industry, providing practical advice and strategies for aspiring leaders. Explore the importance of consumer psychology, critical thinking, and trust-building in business and marketing, all essential components of effective leadership. Uncover the secrets of understanding customer behavior, dispelling attention span myths, and establishing authentic connections to create a loyal customer base. The future of manufacturing is evolving rapidly—are you prepared to stay ahead of the curve? Join us on Mind The Innovation today and unlock invaluable insights to thrive in the dynamic and ever-changing marketplace. You can reach Shane on LinkedIn: https://www.linkedin.com/in/shane-zutz-digi-key/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication

    E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication
    Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insights into understanding customer behavior, debunking attention span myths, and establishing authentic connections. In this engaging episode, Chris Gray sheds light on the crucial role of understanding consumer psychology in effectively reaching and motivating customers. Explore the impact of emotions, cognition, motivation, and social psychology on consumer decision-making. Gain practical strategies for building trust and forging resilient relationships with customers through authenticity and transparency. Myth-Busting Mindset Resources  Link: https://talk.ac/chrisgray Offer Code: SANNAH  You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Stay curious and keep learning Thanks for listening! Sannah

    E58: The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd

    E58: The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd
    I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by leveraging digital technologies. This includes digitizing data, processes, and experiences, and is achieved through incremental steps and progress. To be a leader, one needs to have a mindset that is comfortable with taking different types of risks, even those involving investments that may not yield a guaranteed return. Enhancing self-service can boost productivity and customer satisfaction, but human interaction remains vital for distinguishing a business and its services. The focus should be on improving self-service, an area where businesses often fall short. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! Sannah

    E54, Why are visualization and sketching beneficial to businesses?

    E54, Why are visualization and sketching beneficial to businesses?
    Are you tired of endless meetings and confusing spreadsheets? It's time to try visualization and sketching as a way to communicate and solve problems within your business. Discover the benefits and see how this simple tool can revolutionize the way you work. Visualization and sketching can be incredibly powerful tools to help you develop and communicate your ideas, no matter the size of your business. Whether you’re in the process of executing a strategy or just beginning to craft one, visualizing it can have identifiable benefits. I invited Kevin Dulle to be a guest on Mind The Innovation Leadership Podcast to discuss the benefits businesses can get from visualizing and sketching. Key Takeaways: 1. Visual translation is all about telling a story with the information you have. By using visual elements like charts, graphs, and diagrams, you can easily convey complex ideas and data in a way that is easy for others to understand. 2. Translating languages into visual form can be incredibly powerful for businesses that operate in multiple countries or regions. It allows you to communicate ideas and information in a way that is universal, regardless of language barriers. 3. Using visual translation in the workplace can have a positive impact on company culture and performance. It encourages collaboration and creativity and can help teams to work more efficiently and effectively. It can also foster a positive attitude among employees, as they are able to clearly understand and engage with the information being presented. You can reach Kevin on LinkedIn: https://www.linkedin.com/in/kevindulle/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #visualtranslation #visualnotetaking #leadershippodcast #peopleskills #changemanagement #communication #peoplecentric #podcast #visualthinking #experiencedesign #innominders

    E50, Consumer Psychology - what does it mean and how to use it?

    E50, Consumer Psychology - what does it mean and how to use it?
    Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations. In today's fast-paced world, understanding consumer psychology is essential to succeed. Consumers are constantly bombarded with information from every direction. They must make quick decisions based on limited data. Understanding consumer psychology gives businesses insight into how customers respond to products and services. This knowledge allows companies to create effective advertising campaigns, design compelling websites, and develop innovative products. The goal of this episode is to provide listeners with the basics of consumer psychology and how it impacts buying behavior and customer engagement in today's society. Key Takeaways: - Research has shown that when customers are emotionally engaged in your brand, they are three times more valuable over the course of their lifetime to the brand. - The real power of data comes in when we can combine it with human insights to create something that is unique, differentiated from a different perspective, or a different take on the behavior that can help brands and retailers really set themselves apart - It's really important that we continually think about relationships with customers just like we would relationships with people in our lives. Consumer psychology is the study of human behavior and how consumers interact with brands. It examines why people behave the way they do, and how businesses can influence these behaviors to achieve their own objectives. Consumers' motivations vary depending on their situation, so understanding how different situations affect consumer behavior can help businesses tailor their messages and offerings to meet the needs of their customers. Market research studies help companies understand customer attitudes and behaviors. They provide insights into how consumers think about brands, products, and services. These insights allow marketing managers to make better decisions based on data rather than intuition. In addition, market research enables advertisers to develop successful campaigns that appeal to customers and build brand loyalty. There are many ways to capture a customer's attention, but the best way is to give them exactly what they want. By understanding what your customers want, you can design a product or service that meets their needs. Once you understand what your customers want, it becomes much easier to figure out how to sell to them. You can reach Chris on LinkedIn: https://www.linkedin.com/in/drchris/ or check out his website: https://thebuycologist.com/ or more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks for listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #futureofwork #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #communication #problemsolving #peoplecentric #podcast #innominders

    E47, Why Project Management is a Behavioral Discipline

    E47, Why Project Management is a Behavioral Discipline
    The world of data analytics is changing at warp speed. New technologies are emerging every day, and we're seeing unprecedented amounts of data being generated. This means that we need to be able to analyze this data quickly and efficiently. We must use data to help us make better decisions. But data alone isn't enough. Without human insight, we may not understand the data well enough to make effective decisions. So we need to combine data analysis with human experience. In this episode, we have guest Marcus Glowasz, Transformation Strategy Advisor & Facilitator, Executive Coach. Key Takeaways: - Data and human experience insights are both necessary for any successful project management strategy - Without human insight, we may not understand the data well enough to make effective decisions - Failure becomes a goal in project management when you realize that you can't succeed without failing. You can reach Marcus on LinkedIn: https://www.linkedin.com/in/marcusglowasz/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this Website: https://mindtheinnovation.com Thanks Listening!

    E37: Why Companies Must Invest In People Centered Leadership Development

    E37: Why Companies Must Invest In People Centered Leadership Development
    People-centric Leadership doesn't mean being soft or forgetting the profits. It means thinking of the impact of leadership on the people who worked for you and behaving in such a way that brings out their best for you and the company. As a leader in business, you need to understand what makes people tick. You need to be able to connect with them on a personal level. You need to be empathetic. You need to be a people person. In this episode, we have guest Heather Polivka, CEO of Heather P Solutions. Heather talks about why (and how) to embrace a more people-centric leadership style and why leadership development is essential for any company to succeed. People are the most valuable asset in any company and leaders should focus on making sure that everyone feels valued. She talks about how brands start from the beginning with the brand itself and then define values in terms of behaviors. It's all about making sure they hold themselves accountable for leading inside these behaviors that will make their company succeed. Leaders must take time out to examine ways in which their employees can be inspired to perform better. This can be done by recognizing them for their efforts and giving them positive feedback. Key takeaways: Why does fear impact our productivity zone versus the reward response in our brain The stuff that most companies miss is they do not then define the values in terms of behaviors Why you should adopt a more people-centric approach to leadership. You can reach Heather on LinkedIn: https://www.linkedin.com/in/heatherpolivka/ Learn more about Heather and HeatherP Solutions at: https://www.heatherpsolutions.com For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. you can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://mindtheinnovation.com Thanks for Listening! #sannahvinding #mindtheinnovation #innovation #leadership #strategy #innovationstrategy #leadershipdevelopment #futureleaders #leadershippodcast #peopleskills #changemanagement #communication #keeplearning #problemsolving #peoplecentric #effectiveness #companyculture #professionaldevelopment #innominders

    E32: Almost no one likes change, but change is necessary for growth

    E32: Almost no one likes change, but change is necessary for growth
    Change management is an integral part of any business strategy because it helps employees feel comfortable with the changes occurring around them. People should feel safe when making changes, and they should also know what they're getting into before they start. Companies should provide support for employees who are going through change, and they should also help them prepare for the changes. In this episode, we have guest Charlotte Allen, CEO of Rebel Success for Leaders.

    E31 How to think outside of your own experience.

    E31 How to think outside of your own experience.
    Reflecting on what you've learned helps you retain information better. It also allows you to apply what you know to new situations. So this episode is a re-run where I had a great conversation with Terry Barnhart about how to teach people to think better - especially the advantages of skill stack, work in collaboration, and how to think outside of your own experience.

    E30 What exactly is an innovation strategy?

    E30 What exactly is an innovation strategy?
    Strategy is about choosing between a number of different options to get the best possible result. Innovation is just one of the methods used to achieve your strategic goal. Without a good innovation strategy, it's hard to achieve long-term results. An innovation strategy is a plan for developing new products or services that will help you grow your business. In this episode, we have guest Bruno Pešec, who helps business leaders innovate profitably & President of Pesec Global. Bruno talks about how an innovation strategy is an approach to managing change that focuses on new ideas and ways of doing things. It helps companies think about how they will respond to changes in their environment. An innovation strategy can help a company plan for the future, make decisions about its products and services, and communicate these plans effectively.
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