science of advertising

Kennards | Uber Eats vs Menulog | Old Spice 

On today's show, we take a look at a new release from Kennards Hire with 'Wherever, Whatever, Whenever'. Next up the two food delivery giants—Menulog and Uber Eats, battle it out in Compare The Pair. Lastly, we bring you an all-time, game-changing Classic Creative from Old Spice. Strap yourselves in for a huge episode! 

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Mosh | World Vision vs Save The Children | Wrigley's 5 Gum

On today's show, we begin with a new release from Mosh—tackling men's health issues in a humorous way. In Compare the Pair we have two well-known charities facing off with Save The Children vs World Vision. Our Classic Creative this week will stimulate your senses with a Wrigley's classic—"How it feels to chew 5 gum".

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Darrell Lea | Budget Direct vs AAMI | Rhonda and Khatut 

On today's show, we'll take a look at Darrell Lea's new campaign that pokes fun at the famous Cadbury Gorilla creative. Compare The Pair this week pits AAMI Does against Budget Direct's UFO campaign. Also from AAMI this week is the Classic Creative featuring Rhonda and Khatut.

***

The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Industry Super Fund | BCF vs BBQ Galore | Solo 

Today we'll take a look at a new campaign from Industry Super Fund featuring Greg Combet. BCF and BBQ Galore face off in our Compare the Pair and we throwback to yet another Aussie Classic Creative with 'Solo Man'.

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

***

If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Pornhub | Bodyform | Tango Energy | Pure Blonde

On today's episode, we are looking into a creative from Pornhub—the last brand we expected to see an advertisement from! We will also take a look at #Wombstories - a creative from Bodyform, followed by the latest creative from Tango Energy. Lastly, today's Classic Creative comes from Pure Blonde. 

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

L’Oréal | Jimmy Brings | Kogan | Aussie Home Loans | Telstra

Today we are looking at some new campaigns out of COVID-19. Firstly, we'll dive into one of our Weapons of Influence with a 'celebrity anchor' from L’Oréal, followed by a comparison with a new celebrity anchored campaign from Jimmy Brings. We'll take a look at the first-ever TVC's from Kogan as well as a new campaign from Aussie Home Loans. Lastly, we're diving into our Classic Creatives and pulling out a great Aussie classic - The Great Wall of China ad from Telstra.

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Hungry Jacks | COVID-19 | Cadbury

Today we are looking at all things COVID-19 and discussing some campaigns that have gone during lockdown. We'll be looking at Hungry Jacks and the infamous 'Mouldy Burger'. Then we'll take a look at a montage of advertisements released during COVID-19. Lastly, we're diving into our Classic Creatives and taking a look at the classic 'Cadbury Gorilla'.

***

The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

***

If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

Snickers | Cheetos | Jeep | Rocket Mortgage | Amazon | Google

On today's episode we are talking all things Super Bowl - the mecca of advertising. Big money, big spenders, it's all on the line! We analyse the stand out 2020 Super Bowl ads from Snickers, Cheetos, Jeep, Rocket Mortgage, Amazon and Google. 

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

***

If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/