secretary general

My guest today is Lisa O'Keefe, a former Scottish international rugby player who was a director at Sport England for 14 years and is now Secretary General of the International Working Group on Women and Sport, the world's largest network dedicated to gender equality in sport and physical activity. 

Lisa is responsible for leading the Secretariat while it's hosted in the UK until 2026.

A passionate advocate for women's sport and breaking down barriers to participation, Lisa led groundbreaking insight work at Sport England, which paved the way for much innovation, including the globally recognised This Girl Can campaign.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

On this episode, Cyrus is joined by Manisha Kapoor, Secretary-General at Advertising Standards Council of India (ASCI), to talk about ASCI's Gender Next study, and lots more. They talk about how Manisha got into advertising, her working for Hindustan Unilever and Johnson & Johnson, among other brands, how she got into ASCI, the aim of the GenderNext study, trying to move the gender disparities in entertainment and ads, the need to reflect the new journeys that women are going through, how advertising can help make life more aspirational for women, progressive ways to show modern couples, why tropes in ads can be problematic, how these biases exist in both men and women due to years of conditioning, and tons more.

Manisha also talks about the trolling that brands sometimes face when trying to be progressive, the functions of the ASCI, indirect alcohol marketing that alcohol brands do in India, and more.

Follow Manisha on LinkedIn: https://www.linkedin.com/in/manisha-kapoor-04a5a81

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Nicki Shields hosts while we send roving reporter Felix Rosenqvist to sit down with Jerome D’Ambrosio, Katherine Legge, Dilbagh Gill and Her Highness Princess Haifa, secretary general of the Saudi Arabia Formula E race - the first event of the 2018/19 season.