Explore "selling products" with insightful episodes like "Let's Talk Retail In The Salon!", "Does L'Oréal have to choose between being inclusive and targeting specific segments?" and "Adding Digital Products as A Service Provider: Identifying the Right Move for You with Katie Hunt" from podcasts like ""Ivy League Stylist Podcast", "Social Media Sucks" and "Mindset First Podcast"" and more!
In this episode, we dive into the controversial topic of selling retail in the salon industry. As a salon owner and former stylist, I've questioned the benefits of retail myself.
Here are my honest thoughts, opinions,and feeback on retail -I'm so excited for this topic!
Follow along on Instagram: instagram.com/ivyleaguestylists
ivyleaguestylist.com
L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away.
How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we’ll also uncover the following...
The no-photoshop trend.
Nordic brands are behind in community management.
The worst thing about social media.
L'Oréal’s brand positioning strategy.
Making the world a better place vs. selling products.
Shirley’s cat reached 25K followers on social.
Thank you for listening to the Social Media Sucks podcast 🎧
As a service provider who directly works with clients one-on-one, the time in exchange for money game can get tiring. But should you add digital products to help you create other means of revenue? The truth is that it feels like every service provider now also has a digital product to help create so-called passive revenue. But how do you know what’s right for you? And how do you deal with some of the mindset traps that come from putting out a product?
This week I invited Katie Hunt the founder of Proof to Product, to help us get the answer. She’s a business strategist and mentor to product-based entrepreneurs. But this week - she’s come to the Mindset First Podcast to help me answer the question of when is the right time to add a digital product - and what we should consider!
This brought a lot of clarity to me even for my own business and can’t wait for you to listen to her sage advice.
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