seo tip

Today’s tip is going to focus on whether any benefit to adding audio files to your website.

Hello! And thanks for listening to SEO tips today.

And the latest from Google, No. There is no SEO benefit to audio versions of text posts.

Unlike photo and video, Google doesn’t do anything special with audio content that is not part of a podcast, and it’s not processed separately by Google. 

However, IF you have audio in a podcast format and surface it via an RSS feed, Google can index it via your podcast feed and surface it in Google’s podcast search and the podcast one box.  

So the takeaway here is to no just randomly upload audio files to your landing pages, but instead launch a podcast to take advantage of potentially a new traffic source to your content.

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Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Curious about the new brand associations in Google Search Console? We are going to talk about what they are in today’s tip.

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This new feature lets you link your Google Search Console account to any other Google property (Analytics, YouTube, etc.) and “ can unlock more functionality for your site.” This feature helps Google associate your entities together. Every webmaster should go ahead and associate all of your Google properties together. There’s more about the new feature in the Google Search Console help files.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode.