social media crisis

Social media has revolutionized the way we communicate, connect, and consume information, and will continue to do so. The world of social media is ever-changing and, as we enter the next generation of social media, we need to adapt and learn new ways to respond to social media crises. In this episode, you’ll learn about the ways in which social media is changing, with the predicted proliferation of deep fakes and the ever-increasing influence of bots. 

You’ll discover how to determine the best platform to target and how to respond to a crisis, as well as the ultimate key to navigating social media. Tune in to find out the appropriate crisis response for the new bot-driven world.   

Key Points From This Episode:

• Today’s topic: How to navigate the next generation of the social media crisis.
• The challenge of navigating the ever-changing world of social media.
• Axios writer Eleanor Hawkins’ take on the evolution of social media crises.
• The unique nature of social media crises on different channels.
• The move to short-form video on all social media platforms.
• How to determine how to respond to a crisis.
• The proliferation of deep-fake technology.
• The algorithm challenge and the influence of bots.
• The future of the social media crisis and the appropriate crisis response for the bot-driven world.
• How to determine the best platform to target.
• The key to navigating social media: using it.

Keywords/Tags:

The social dilemma, social media crisis, bots, algorithms, deep-fake, 

Links Mentioned in Today’s Episode:

The Social Dilemma Program

Axios: Global Twitter conversation around mis- and dis-information by Eleanor Hawkins. 

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From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur.

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‘Plan for the worst and hope for the best’ is the age-old mantra. So why are so many brands hoping a crisis doesn’t ignite on social? In this episode, CJ is discussing the planning and prep you need to do but hope to never utilise. Recorded live on Facebook on Friday 19th June 2020.

CJ – 

Hello and welcome - thank you for joining us. This morning, we’re going to be discussing how to manage a crisis on social media. Over the next ten minutes or so I’m going to walk you through everything from the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur. This introduction to managing a crisis on social media is about helping to tee you all up to the tasks you may need to undertake to ensure the commercial impact felt when a crisis occurs is minimal. 

The information I’m sharing with you has been cultivated from more than a decade of working on some of the most prominent crisis that have taken place with some of the world biggest and most prominent brands. Some of those crises you would undoubtedly be aware of as they became major cross-continent news. As is usually the case with crisis management, stringent NDAs prevent the disclosure of finite detail, but what I can tell you is I’ve worked on some of the most demanding and saddening events. Incidents that have caused loss of life. Other crisis that have prevented family members from getting home to loved ones at Christmas. Projects that have dealt with major product recalls, disruptions due to volcanic eruptions and even brands dealing with data hacks and data thefts.

But the projects we’re most pleased with are those that don’t become front page news. The incidents that would have the potential to become a media story creating detractive narratives that impact revenue. And that’s the best place to start - understanding what is and is not a crisis.

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

👋 Hello everyone, I hope you are all safe at home and healthy.

Before you start hearing this podcast, I want to clarify a few things:

• This podcast is not about analyzing Coronavirus itself. There are experts in the medical field that can do this better. More reliable sources right now can be the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation.
• I wasn't very confident about this topic, but friends, colleagues, and clients urged me to do. No one knows what's the best thing to do right now in business, but considering public health and human life, I am pretty sure that we will make the best decisions. 
• As an academic professional too, I have done my research on topics like social media learning behavior, social media crisis, and consumer panic with a sociological perspective. I will start with a brief literature review and continue to practical tips and guidelines. 

My goal for this podcast is to inform everyone that owns or manages a business (either online or offline) how they can handle this crisis.