social media fundraising

Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

💡Learn

• How to establish connections starting with one person to scale movements
• Tips for future-proofing fundraising with social media
• Examples of organizations doing this well 

Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide

Episode Highlights

• Nick’s story and journey to where he is today (7:00)
• Paying attention to where people are already engaging with you nonprofit (9:30)
• Establishing connections with each supporter at scale to grow  movements (12:40)
• How nonprofits can leverage social media to future-proof fundraising (15:40)
• Examples of orgs doing this well (23:20)
• An impactful moment of philanthropy in Nick’s life (26:10)
• Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
• How to connect with Nick (32:10)

For more information + episode details visit: weareforg

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

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Pop quiz, listeners: How much greater is the risk of suicide that our veterans and service members face versus their peers who haven't served?

Before we answer that, let us introduce you to the Nonstop Nonprofit podcast guests today: Nick Black and Tina Starkey. Nick is the founder and CEO of social fundraising solution GoodUnited and he also founded powerhouse nonprofit Stop Soldier Suicide. Tina, Stop Soldier Suicide's Chief Growth Officer, brings a wealth of experience in the social realm, coming from the American Cancer Society as their Sr. Director of Social Marketing.

By uniting their abilities and planting a flag in the sand, in 2020, Stop Soldier Suicide raised $4M and gained 100k new donors through Facebook fundraising alone, allowing them to shrink the gap that stretches between soldiers at risk for suicide and our national population. It's a big, bold goal: Service members and veterans have a 50% higher rate of suicide than the national average here in the U.S.

One of our biggest takeaways from this conversation is how Stop Soldier Suicide's big, bold goal completely flipped their perspective. Like any other nonprofit, the founders saw a need and wanted to help—but when Nick started thinking concretely and looked at their capacity for impact, he realized that deeper donor relationships weren't just mission-critical, they were the key to being Mission Accomplished.

During this conversation, Nick and Tina are the embodiment of expert-yet-excited nonprofiteers innovating on the fly, applying expansive strategies targeted to very specific donor segments, and infusing their work with an urgency that blows past the reservations that often hold donors back, offering them a chance to invest in the lives of those who have invested everything in our liberty.