social purpose

M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? 

In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how world-famous brands can charm their audiences while remaining authentic to their corporate purpose.

Featuring:

Jessica Adelman, Senior Vice President, Corporate Affairs at Mars Wrigley

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.

In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into the necessary skills that communicators will need to incorporate AI effectively in the future. Our panelists provide valuable insights into how to address concerns and leverage opportunities that AI presents for brands to better understand their customers.

Looking ahead, we examine the potential impact of AI technology on jobs and industries, as well as the importance of ensuring accuracy in a world where AI is continuously evolving. We discuss the need for governing bodies to establish standards for AI, the question of content ownership in AI-generated work, and the responsible use of this technology. Tune in to this episode of #PRFuture to learn more, and download the 2023 Global Communication Report at www.annenberg.usc.edu/gcr. 

Moderator:
Doug Dawson, Director, Global Communications, Microsoft and USC Annenberg faculty

Featuring:

Aaron Kwittken, CEO & Founder, PRophet, Comms Tech Cloud CEO, Stagwell Global

Ed Clarke, CEO and Founder, Cometrics

Bobby Lincoln, COO and Co-Founder, PeakMetrics 

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

 

The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. 

In this episode, we are joined by guests who wrote about mental health in USC Center for PR’s 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on younger generations to the heightened attention employers are paying to their employees' mental well-being. Our panelists also discuss themes such as the great resignation and employer-driven mental health initiatives in the context of public relations.

Whether it's by seeking out support for yourself or advocating for mental health initiatives in your organization, everyone has a role to play in promoting mental health and well-being. To learn more, tune in to this episode of #PRFuture, and download the 2023 Relevance Report at https://annenberg.usc.edu/relevance.

Featuring:

Jeffrey Cole, USC Annenberg Center for the Digital Future

Bill Imada, IW Group

Jacqueline Liu, The Pollack Group & USC Annenberg Professor

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?

In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.

While corporate social engagement exists in a variety of forms, professionals agree that one thing is constant: Companies must stay true to their core values and business model. Tune in to this episode of #PRFuture to learn more, and download the 2023 Relevance Report at https://annenberg.usc.edu/relevance.

Featuring:

Clarissa Beyah, Union Pacific Railroad and USC Annenberg

Hilary Smith, NBCUniversal

Dave Tovar, Grubhub

Host:

Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

自从联合利华CEO Alan Jope在2019年正式上任以后，他的一个重要使命就是要求联合利华旗下400个品牌都拥有一个鲜明的social purpose（社会责任）定义。 他甚至表示，如果联合利华下面的任何一个品牌无法确定其使命的话，不管利润如何，他都会愿意把它出售给其他的公司。 这两年来，联合利华的股价和销售增长一直落后于竞争对手雀巢、欧莱雅和宝洁，那么Alan Jope是否想通过这个策略来重新夺回失去的市场份额？联合利华这种完全痴迷于social purpose定位的决策，是否显示公司已经失去了成长的vision？在这一期Podcast节目里，主持人俞骅与Poy Zhong与大家一起分析联合利华的这个策略，欢迎大家收听！

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Are you thinking of starting an enterprise here in Australia that has a social purpose? Perhaps starting a social enterprise is something you have in your long term business plan?

Well, starting a social purpose enterprise is a little different to starting a nonprofit organisation and many people think they are one in the same. I want to use this episode to walk you through the differences and what that actually means for you as you start your enterprise.

To be clear, this is not a social enterprise vs nonprofit in terms of which is better but rather which is better for you and your goals.

Connect with me on LinkedIn or visit our website rightsource.com.au

Visit the downloads page to access accounting spreadsheets, templates and budgets.

If you have any questions, are in the process of starting up an NFP, interested in becoming an NFP CoSec, feel free to contact me on LinkedIn.

If it is of interest, join us for the NFP Governance Rendezvous, a free online event for NFP CEOs, Directors and CoSecs, or anyone aspiring to these positions; or just wanting to learn more about governance in the NFP space. Click here to learn more about upcoming Rendezvous.

Right Source Empowering Your Purpose Is Ours.

In Episode 4 of Do Not Adjust Your Focus, the podcast from business reputation consultancy Blurred, Stuart talks to Matt Peacock, previously Group Director of Corporate Affairs at Vodafone, leading the company’s corporate social transformation strategy across 30 countries, becoming in the process one of the world's most sought-after experts on corporate transparency and purpose.

Matt is one of business’s leading experts on Environmental, Social and Governance (ESG) principles and operations, including a specialist passion for digital human rights. He is also a former BBC News Correspondent, working on its flagship World At One programme. 

Matt and Stuart discussed the role of mobile technology in the world and whether it is a force for good or not, given the current concerns over the impact of social media on democratic process.

But the core focus of the conversation was around corporate transparency and purpose. In the podcast, Matt talks about his worldview on corporate social purpose and how it needs to start with a rigorous risk assessment, grounding it in firm ESG principles. He explains how he and his team inculcated a culture of social purpose across the business, arguing strongly that for any such strategy to be effective it must be grounded in hard business metrics, not a moral argument.

Finally, Matt and Stuart discuss the state of our journalism and politics today and whether, if we care about understanding the world’s biggest problems and dissecting the pertinent issues, we should be worried…

You can listen to the full podcast here and subscribe on Apple, Spotify or wherever you get your podcasts. And below is a handy time-guide for topics and questions covered.