Create a Compelling Brand and Attract Your Ideal Clients
In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart.
You will learn:
- Why a mission statement is foundational and serves as a litmus test for your brand
- How to dig into the details of your Ideal Client so that your brand message is on point
- Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived
- How to bring out your personaility with your brand while appealing to your Ideal Clients
- How to determine your business's core values and why that is an integral part of your brand
- What high level brand messaging is
- Ways to convey what sets your company apart in order to stand out in a noisy online world
- How content pillars help you create effective and strategic content