James welcomes renowned author Robert Greene back on the show to discuss the intricacies of power, strategy, and human nature, as explored in Greene's bestselling book, "The 48 Laws of Power." 

The episode kicks off with James sharing his journey to reclaim his old chess ranking, a challenge that's not only about the game but also about rediscovering and harnessing personal strengths and strategies. This journey has inspired James to pen a book, and the conversation naturally flows into the writing process and the lessons learned from such endeavors.

The spotlight then turns to the special 25th Anniversary edition of "The 48 Laws of Power." James and Robert discuss the significance of a book's packaging, emphasizing how the design and presentation of a book can frame the story within, creating an immersive experience for the reader. This new edition is not just a repackaging but a celebration of the book's timeless lessons. As they explore the content, Robert explains his unique approach to writing, focusing on the multitude of historical examples and stories that form the backbone of each chapter. He shares his reasoning for not including personal anecdotes in his books, preferring to draw from rich historical contexts.

The discussion deepens as they delve into some of the most compelling examples from "The 48 Laws of Power." They explore how figures like Napoleon's chief diplomat, Charles Maurice de Talleyrand, navigated the treacherous waters of successive revolutions with astute power plays. The story of Victor Lustig's audacious con of Al Capone, and the tale of the advisor who cunningly manipulated Genghis Khan through his self-interest, are dissected to reveal the intricate workings of power and influence. Throughout, James and Robert unravel the fascinating question of how Robert, at 38 and without direct experience of power, managed to write such a compelling and enduringly popular book, offering listeners a rare glimpse into the mind of a master strategist.

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Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!

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Visit Notepd.com to read our idea lists & sign up to create your own!

My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!

Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.

I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.

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Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to “The James Altucher Show” wherever you get your podcasts: 

Apple Podcasts

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Follow me on Social Media:

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• What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!
• Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!

------------

• Visit Notepd.com to read our idea lists & sign up to create your own!
• My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!
• Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.
• I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com

------------

Thank you so much for listening! If you like this episode, please rate, review, and subscribe to “The James Altucher Show” wherever you get your podcasts: 

• Apple Podcasts
• iHeart Radio
• Spotify

Follow me on social media:

• YouTube
• Twitter
• Facebook
• LinkedIn

A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social. 

In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀

Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today on our show, we’re jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we’re joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) 

Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/) 

Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas) 

Host/Writer: Elizabeth Wood, Editorial Director, frog 

Research & Story Support: Camilla Brown, Senior Copyeditor, frog 

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.
Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity.

Mackenzie and Ben are joined by Sarah from Social and Stuff. In today’s episode, we talk all about content pillars, how to get started as a social media manager, how to get new freelance clients, and so much more.

Follow Sarah on Instagram: @socialandstuff
Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor

About Flick

Flick is an Instagram Hashtag, Analytics, and Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable Instagram scheduler for your content. 

• Follow us on Instagram: @flick.social
• Follow us on TikTok: @flick.social
• Start your free 7-Day Trial with Flick: flick.tech
• Be sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen now and get advice on the direction you should be taking now, and how to plan for an unpredictable future with Twitter.

Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more. 

In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started. 

Today we will meet Sarah Sunderbrink - Teamlead Social Media @Zooplus.

Sarah thinks that the internet was invented for pets. Since joining Zooplus, Sarah has known about the power cats' content can have.

Listen to this podcast episode and learn more about:
- strategy
- content
- the essential skills to become a social media manager
- top social media tips for a new social media manager, and more.

Hey Y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back from their trip to the big easy and ready to discuss eCommerce. Sit back as the pair read the latest eCommerce articles and give them their southern fried  spin.

This week's episode starts with Vitamin Water making their big debut on TikTok...to not so great results. The team discuss strategies that businesses could learn from to make sure the same doesn't happen to them. Next, the team look at the drop in eCommerce prices and the rise in groceries as they once again discuss opportunities for businesses to prepare for uncertain times.

Here are a few of our most recent blog posts at EYStudios. These are: 

• New Colorado Retail Delivery Fee: Everything You Need To Know
• Top 7 Ways To Increase ROI For Your Site
• Tactics For Re-engaging Abandoned Cart Customers (Without Being Annoying)

Here are the articles we discuss this week: 

• Social Files Newsletter by Tommy Clark, a Workweek Friend
• E-commerce prices decline for the first time in over two years: Adobe by Tatiana Walk-Morris

Be sure to check out the webinar recording for How to Modernize You B3B Digital Commerce Experience featuring Jay as well.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Today you will discover an incredible social media lover.

Agata Pavlac is a Content Creator, Social Media Manager, Livestream producer, and co-founder of Cruz Creative Media.

Her favorite type of content is video, which she believes is the key to success on Social Media.

At Cruz Creative Media, she works with international brand personalities in a demanding, fast-paced environment, delivering content around the world.

On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.

China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west.

 Today's session is all about social media with a touch layer of engaging users through content.

My guest for today is Corina Bordeianu - global social media marketing manager at Booking.com

She has over 10 years of experience in communication, especially in digital communication and social media.

Corina believes in the power of timing up, being flexible, transparent and listening to each other.

Let's learn more about social media!

What to listen for:

• [0:00] Introduction
• [1:14] How did you start your career?
• [4:40] Day-to-day schedule
• [7:36] What skills do you need to develop as a social media manager?
• [10:57] How can you stay informed about new social media features and the latest trends? 
• [13:09] How can we keep the community engaged?
• [20:00] The steps behind building a successful social media campaign
• [24:31] One of the most important campaigns you did at Booking.com
• [29:47] What are the most important lessons you've learned in your career?
• [31:30] What's your guilty pleasure when it comes to social media platforms?
• [34:10] If you could teach me 3 things about being a social media manager, what would you teach me.

In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business.

We are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.

She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.

Let's discover the strategy behind National Geographic.

What to listen for:

• [0:00] Introduction
• [1:20] How did you start your career?
• [2:09] Day-to-day schedule
• [3:18] What skills do you need to develop as a social media manager?
• [6:12] How did the pandemic change the social media strategy at National Geographic?
• [7:28] What are the most significant marketing challenges?
• [8:37] How do you manage to keep the community engaged?
• [10:10] The steps behind building a successful social media campaign
• [12:35] Where do you find inspiration
• [13:28] One of the most important campaigns you did at National Geographic
• [16:19] If you could teach me 3 things about managing social media campaigns, what would you teach me.

Vanina Harel

Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy.

She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria.

When not working, she loves to watch and play sports as well as traveling to explore new countries.”

Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.

Social Media Manager at Puma.

Find out:

• How did you start your career? 
• What is Puma?
• What does your day-to-day schedule look like? 
• What skills do you need for this career?
• How the pandemic changed the social media strategy for Puma?
• What's the most important lesson you've learned through your career?
• How do you manage to develop and expand a community? 
• Can you tell me something about one of the most important campaigns on social media for Puma, which were the campaign results?
• If you could teach me three things about social media management, what would you teach me?

Puma on Instagram
Abigail Rogers
Socialinsider
Maria Ganta

In this episode of Serious Social,  Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used again. 

With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips for both organic and paid TikTok strategies.