socialmediacareers

Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.

Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.

Topics discussed in this episode:

• Creator economy

• Working with influencers
• Founding Social Chain, one of the world's first social media agencies
• Leveraging Facebook and Snapchat for your brand
• Advice for new starters in the marketing industry
• The future of the creator economy
• Being a leader in the industry
• Founding an agency

This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.

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This week, we're going deep into the multi-billion dollar influencer industry. Today, a researcher and two generations of influencers take us through the industry's history, from its origins in the blogosphere of the Great Recession to the sponsored content in your social media feeds today.

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