Success Strategies for Senior Living Marketing: Marion Vasquez's Expertise, Staffing Challenges, and the Rice Making Connection
In this week's episode 23, we are joined by Marion Vasquez, the Executive Director of Sodalis Senior Living Tampa, as our special guest. Marion shares her invaluable insights on achieving remarkable success in marketing and filling beds in the rehabilitation and assisted living sector in the Hillsboro area.
Marion begins by discussing her marketing strategies and the key factors that have contributed to her achievements. She emphasizes the importance of understanding the target audience and tailoring marketing efforts to their specific needs and preferences. Listeners gain valuable tips and ideas on effectively promoting senior living services and attracting potential residents based on Marion's expertise and experience in the field.
As the conversation progresses, Marion addresses the staffing challenges commonly faced in the industry. Marion emphasizes the significance of building a strong and dedicated team.
However, a fascinating twist emerges during the discussion as Marion reveals her unexpected culinary skills. Due to staffing shortages, Marion has stepped into the kitchen and, to the delight of the residents, has become renowned for her exceptional rice-making abilities.