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    Explore "sonic branding" with insightful episodes like and "The perks of listening to the sounds of the world (w/ Dallas Taylor)" from podcasts like " and "How to Be a Better Human"" and more!

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    The perks of listening to the sounds of the world (w/ Dallas Taylor)

    The perks of listening to the sounds of the world (w/ Dallas Taylor)

    Keyboard and mouse clicks, the song of an ice cream truck, a neighbor’s yapping dog – what kind of noises soundtrack your life? Today’s guest, Dallas Taylor, is the host and creator of the Twenty Thousand Hertz podcast, a show about the world's most recognizable and interesting sounds. In this episode, he shares why sounds can tell deeper stories – and how tuning IN to the noise of the world can help us tap into the wild depths of our imagination. For the full text transcript, visit go.ted.com/BHTranscripts