sonographer

Show Notes:

🎙️ In this episode, Jennifer is diving into a topic many sonographers often ponder - the ins and outs of starting an ultrasound business specializing in just one or two modalities.Is it a viable business model? Absolutely. Let's explore.

🚀 Embarking on Solo Ventures? For those adamant about starting solo, Jennifer suggests considering partnerships with physician practices or facilities that frequently order the specific ultrasounds you specialize in. Vascular sonographers, for example, might explore collaborations with smaller vascular practices or surgeons lacking an in-house ultrasound setup. It might not be as expansive, but it's a solid launching point.

🌟 Transforming Challenges into Opportunities! Jennifer shares an inspiring anecdote. As an echo sonographer, similar challenges were faced. The magic formula? Viewing obstacles as opportunities. A partnership was formed with a small cardiology practice lacking a sonographer. By highlighting the advantages - cost savings, streamlined processes - both echo and vascular services were seamlessly integrated.

👉 Scaling Up Through Strategic Recruitment! Now, if the goal is to move beyond the solo venture, Jennifer recommends contemplating the hiring of additional sonographers. Picture this: you're the cardiac echo specialist; hiring someone skilled in general/vascular studies broadens your market share. It might be nerve-racking, but it's the avenue to scalable growth, preventing a one-person show and creating a meaningful impact.

💡 Strategic Service Expansion! Don't let specialization in one modality constrain the vision. Start small but with a plan. Extend your expertise to practices, gradually introducing additional services like vascular or general ultrasound. It's a win-win scenario - business expansion, job creation, and an elevation of patient care.

👥 Embracing Team Expansion! If the prospect of managing a team seems daunting, remember, it's a pathway to growth. Many entrepreneurs hit a ceiling because they're wearing all the hats. Burnout inevitably follows. Embrace team expansion strategically. It's not just about financial gains; it's about constructing a sustainable, impactful business.

🚀 The Growth Expedition! Whether embarking on a solo journey or contemplating expansion, the growth trajectory involves strategic hiring, visionary thinking, and the ability to convert challenges into opportunities. No need to limit possibilities. Ready to dive in? Send Jennifer and the Team a DM for guidance and your best next steps

Follow Jen on social media!

Instagram: https://www.instagram.com/advancedimaginginc

Facebook: https://www.facebook.com/AdvancedImagingUltrasound 

LinkedIn: https://www.linkedin.com/in/jennifer-aic/ 

YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng.

SHOW NOTES:

Join Jennifer Lindsey, your host, in an exciting episode as she delves into the intricacies of the 3D ultrasound business model. With years of experience in the ultrasound industry, Jennifer shares valuable insights and success stories to guide aspiring entrepreneurs.

Key Points:

• Limitless Revenue Potential:

• As CEOs of our own company, we have the advantage of unlocking endless revenue potential compared to the earnings ceiling faced by employees.

• A client success story highlights the transformative journey from a capped role at a hospital to a thriving mobile ultrasound business.

• Entrepreneurial Triggers:

• Recognizing triggers that prompt individuals to take the leap into entrepreneurship.

• Encouragement to identify those pivotal moments and overcome fears to embrace the entrepreneurial path.

• Diversification for Growth:

• Stressing the importance of diversifying business models for sustained and dynamic growth.

• Lessons from Jennifer's experience in exploring various revenue streams within the ultrasound industry.

• Market Gaps as Opportunities:

• Understanding market gaps, exemplified by the current staffing shortage causing delays in ultrasound appointments.

• Advocacy for smaller companies to seize these gaps as opportunities to provide tailored services and stand out against larger competitors.

• 3D Ultrasound Business Model:

• Options include providing services in patient homes, operating a dedicated facility, or adopting a hybrid approach.

• Strategic addition of diagnostic services, with a focus on OB diagnostics, to enhance and diversify revenue streams.

• Success Mindset:

• Emphasizing the significance of maintaining a positive mindset and viewing challenges as opportunities for business evolution.

• Insights into Jennifer Lindsey's personal experiences and mindset shift when faced with obstacles.

• Upcoming Workshop Announcement:

• Jennifer Lindsey invites listeners to a free workshop starting on January 29, offering in-depth insights into launching an ultrasound business.

• The workshop covers diverse business models, sales processes, and provides valuable frameworks from the Ultrasound Business Academy.

Conclusion:

In this episode, Jennifer Lindsey passionately guides listeners through the 3D ultrasound business model, sharing success stories, entrepreneurial insights, and valuable strategies for growth. Join her on this entrepreneurial journey and don't miss our upcoming workshop for in-depth knowledge on launching a successful ultrasound business. 

Register for this free workshop here: https://aic-ultrasound.com/start-your-biz-workshop

Follow Jen on social media

Instagram  |  Facebook  |  LinkedIn  |  YouTube 

Show Notes:

In this episode of the Talking Tech podcast, Jennifer Lindsey expresses her enthusiasm for returning to the podcast she loves. Feeling a sense of freshness and closure to the previous chapter, Jennifer is eager to embark on a new one. As she reflects on the significance of resolutions, she emphasizes the importance of intentional success throughout the year.

Jennifer, having experienced multiple up-levels in her life and business since starting in her 20s, understands the necessity of setting intentional goals for growth. Moving from an employee to a business owner, and progressing from six to seven figures, each level demands a willingness to step out of one's comfort zone.

With January symbolizing a time of excitement and goal-setting, Jennifer encourages listeners to translate their aspirations into actionable steps. Recognizing that growth occurs beyond comfort zones, she shares insights into the discomfort that accompanies each new level of achievement.

She highlights the significance of a robust recovery rate in navigating the challenges of business ownership. Drawing from personal experience, she underscores the need to build resilience and recover effectively from stress and discomfort.

Listeners are prompted to take practical steps by envisioning the specifics of their next level and incorporating non-negotiable actions into their calendars. Jennifer shares her own journey of prioritizing health and wellness, emphasizing the importance of self-care as an investment that permeates all aspects of life.

As the episode concludes, Jennifer invites the audience to join a free workshop series starting on January 29th, designed for those looking to start or grow their businesses. 

Register for this free workshop here: https://aic-ultrasound.com/start-your-biz-workshop

Follow Jen on social media!

Instagram: https://www.instagram.com/advancedimaginginc

Facebook: https://www.facebook.com/AdvancedImagingUltrasound 

LinkedIn: https://www.linkedin.com/in/jennifer-aic/ 

YouTube: https://www.youtube.com/channel/UCBpSP6v--s4xXXx2tH362ng 

At long last, we are finally revitalizing the image review segment of our channel and website! The purpose of image review sessions is to just go through a hodgepodge of ultrasound clips seen at various places that I (or guests to the show) have worked. 

The idea first came up when I was doing image reviews of your sessions when I was the Ultrasound Director at the University of Kentucky. There was so much good information and knowledge translation that I felt like I needed to be shared with a broader audience than with my residents, fellows and faculty. 

Sometimes we have specific themes and sometimes it’s just cool ultrasounds that we’ve collected. We try to give one or more learning tips per ultrasound clip. If you have any questions on this specific one, please leave the question in the comment! If you have any clips that you would like to submit, please email!

Check out our longitudinal, year-long and virtual ultrasound fellowship here: https://academy.ultrasoundleadershipacademy.com 

Check out our FREE content on our website: https://www.coreultrasound.com 

Check out our courses here: https://courses.coreultrasound.com 

Check out our question bank here: https://courses.coreultrasound.com/collections/q-bank 

In this 5 Minute Sono video, we'll guide you through the process of using ultrasound imaging to identify and diagnose inguinal and femoral hernias. Hernias can be difficult to identify with physical examination alone (and may actually be missed on CT!), but with ultrasound imaging, healthcare professionals can detect hernias at the bedside with greater accuracy and confidence.

This video will walk you through the steps of performing an ultrasound scan for hernia identification, including patient positioning, ultrasound probe placement, and image interpretation. You'll learn about the different types of hernias and how they appear on ultrasound images, as well as the key features to look for when assessing for a hernia.

Check out our FREE content on our website: https://www.coreultrasound.com 

Check out our courses here: https://courses.coreultrasound.com 

Check out our question bank here: https://courses.coreultrasound.com/collections/q-bank

Goal setting in your ultrasound business is crucial, and understanding how to do that is even more important. On this episode, we're chatting about the ONE thing that can really help get us there. We all know how to set big dream goals, but if we don’t have a plan to get us there, they’re going to be just that….dreams. If we take the time and understand how to break those big dreams down into smaller finish lines, and even further into habits, this one thing is so powerful in allowing us to have a plan to work to achieve those big goals for the year.

Moving right along with our Business Models series, I'm excited to chat in this episode about the business model that's near and dear to my heart - Mobile Ultrasound Fee for Service. Its how we started our mobile ultrasound business and I can't wait to share the details with you.

This series is perfect for ultrasound techs looking to start their own ultrasound business as well as those who are current business owners excited for the opportunity to learn more about how they can add in services to their company to continue to diversify their income streams and increase their revenue. In this episode, we're chatting all about the mobile independent diagnostic testing facility (IDTF) business model.

Chatting with clients and techs regularly, I have been hearing these questions over and over. What does a "lunch & learn look like and what are some best practices when providing them?", "how can I get my business going during these times of restriction?", and "I'm SO nervous for the sales part of owning my own business! How can I help get over the nerves?"  Come hang out with me on this episode, as I address these questions and give you some insight into each.

Bob talks with Lee Carter, an ultrasound technician at a pregnancy care center, about the effectiveness of seeing an ultrasound image on helping a mother choose life for her unborn child.

Whether you're a DMS student, employee, or an ultrasound tech running their own business, providing exceptional service from both a patient care and professionalism standpoint is key to building long term relationships with colleagues, co-workers, and providers alike.

Each week I chat with techs across the country that have questions about starting or operating their ultrasound businesses. In this episode, I'm answering the top three questions for the week: how do I make sure to provide a turnkey service? Who pays for the radiologist or cardiologist's interpretation? What are the differences in working with physician practices versus working with Nursing Home Facilities? Let's dive in!

In this episode, I'm chatting about 4 initial mapping steps you need to take to craft your plans for your business. First, we'll talk about mapping out your business services and what types of physicians you'll be marketing to. Then, let's take a look at the market in your area based on these services and physicians local to you. Third, you'll figure out your startup costs so that you can budget accordingly. And lastly, we'll discuss how to map out your revenue potential to see where you're headed.

Knowing what you services you can provide and how to diversify your income in your mobile ultrasound business is key. Come hang with me as I share 9 service options you have as a mobile ultrasound provider.

So many times when we start our business, our focus is on all the obvious things - legal, sales & marketing, getting our first clients. But, if we don't spend equal time putting together our step by step processes to ensure premium customer service and optimal workflow, we are missing the mark. In this episode our Ops Director, Liz Jefferson, hangs out with me to discuss the ins and outs of creating and implementing strategic process flows in your business.

On this episode, I'm chatting about scaling your business - from startup and beyond. I get so many questions on how to know when its the right time to go full time with your own business and this episode chats about how to calculate out how much you want to be making from your business, adding in expenses, and determining how to then figure out how many days you need to be servicing accounts to make that happen.

In this episode, I'm chatting about 3 scenarios that are prime opportunities for pivoting your business. In every scenario, the beauty of being the business owner is that YOU decide what you do, how you move forward, and what opportunities to seize.

Most people have a hard time figuring out what steps to take to start this business, and what must go on behind the scenes to be ready to actually get out there and market this business to your potential physician clients. Do you just buy a machine and talk to a couple docs? Do you spend your time and money on certain things? How can I save and start my business as efficiently as possible – both monetarily and time-wise?

In this episode we are chatting ALL THE THINGS when it comes to tracking and scheduling out your business startup.

I chat with techs on a daily basis helping them navigate the questions they have before deciding to start their mobile ultrasound business. In this episode I'm giving insight into the top 3 questions of the week: who pays for radiology, what if I only provide a few ultrasound modalities, and how does the ultrasound equipment purchase/lease work?

So often we have a goal or dream and we wonder if we're actually ready. In this episode, I'm chatting about the fact that with big life decisions we never really feel completely ready (think marriage and kids!) We always have those butterflies and "what if's" in our mind. But, having some initial foundations laid will help you start moving, because progress is progress no matter how small!