special encore presentation: “can you tackle your trackle?”

The Latest Technology To Track & Monitor Hits For Your Clients Join host Maureen Kedes with Pavan Nigam, Founder and CEO of Trackle.com, a new service for PR professionals that helps you “find it, track it and share it.” Learn the latest ways to monitor: news on your competitors; postings on media sites; and your LinkedIn contacts & profiles. And learn how to track “buzz” on: social networks; website changes; products and people; financial & patent filings; relevant topics for leads; and business prospects. Pavan will take us through a training session on the air and explain the benefits of Trackle. Mr. Nigam was the former Chairman and CEO of Cendura Corporation which he grew into a market leader for data center software for Fortune 2000 companies. Prior to that, Pavan co-founded Healtheon/WebMD (HLTH & WBMD) with Jim Clark (founder of Netscape) and served as its CTO and GM/EVP of its Internet Operations. He led the company to become the world's largest e-health company, approaching $1 Billion in annual revenues with over 8,000 employees and several billion dollars in market capitalization. Pavan's role was extensively profiled in the bestseller, The New New Thing by Michael Lewis.