As the founder of the decade-old company Hatchlings Inc., programmer Brad Dwyer was willing to do make the adjustments necessary to grow the company and keep it alive. Upon leaving Iowa State University before graduating, his technology startup proved to be a worthy investment of his time. Although Brad’s journey has not been completely without struggle, his computer vision and augmented reality ideas ultimately created a fun virtual experience for people across the world.
In this episode we discuss:
- Brad’s programming beginnings in junior high
- Achieving passive income through viral success
- The history and process of Hatchlings on Facebook Creating a subscription model for virtual goods
- Sponsors and the bumps along the road to success
- Scaling up as the company grew to over 15 million users
- Diversifying from Facebook to a mobile platform
- Making hard decisions when a company’s profits decline
Quotes:
“Think longer term, think bigger.” (8:05)
“What makes Hatchlings special? Why did people play this for ten years? How can we leverage our strengths to expand in a strategic way rather than just throwing a bunch of money into things and seeing randomly if something was going to work?” (17:58)
Links:
Brad Dwyer Twitter:
https://twitter.com/braddwyerHatchlings Inc.
Website:
https://about.hatchlings.com/
Sponsors:
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