startup education

Welcome to Eggs! the Podcast, where we bring you the best and brightest minds in business, tech, and beyond. Our guest today is Karthik Suresh, co-founder of Ignition, a go-to-market platform that has helped hundreds of startups launch and scale successful products.

Karthik has over a decade of experience in product management and entrepreneurship and has worked with companies ranging from early-stage startups to the Fortune 500. He's also a frequent speaker and writer on topics related to product management, and has been featured in publications like Forbes, TechCrunch, and The Wall Street Journal.

In today's episode, we'll be diving deep into the world of product management and startup growth. From securing venture funding to navigating the latest trends in tech, Karthik has seen it all and is ready to share his insights with us.

Whether you're an aspiring entrepreneur or a weathered professional, there is always something new to learn so now, join us in learning from the best in the business. Please join us in welcoming to the show, Karthik Suresh.

Our Guest:
Karthik Suresh 
Co-founder at Ignition
haveignition.com

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Credits:
Hosted by Ryan Roghaar and Michael Smith
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
 

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

Mark Cowsert is an ecosystem builder from Columbia, Missouri devoted to creating programs to teach entrepreneurship in middle and high school. Mark discusses engaging with entrepreneurs at a young age while providing an overview of his initiatives that have been brought across his state.

Connect with Mark here.

Read more from Mug.News here.

That title is even spammier than last week. But it isn’t. Today, we’ll talk about how thinking through how to build a billion dollar business is actually a really useful exercise, too.

Today, we’re going to fix Goodreads and drink a bunch of egg nog. Let’s see how that goes.

Show Notes:

• Tacklebox Self Serve (and regular tacklebox accelerator)  
• Tacklebox Newsletter (get articles and the full content archive)

That title sure does sound spammy. But it isn’t. Today, we’ll talk about how thinking through how you’d make $1,000 today is the best way to actually start a startup.

This episode is for people who are stuck - people who want to start something but can’t figure out the best way to go about doing it. People who are overwhelmed by what starting a startup might entail.

We make it easy for you.

Show Notes:

• Tacklebox Self Serve (and regular tacklebox accelerator)  
• Tacklebox Newsletter (get articles and the full content archive)
   

Today we take a bunch of questions from ITS listeners. We talk through startup ideas for 2021, founder superpowers, and hutzpah.

Show Notes:

• Tacklebox Self Serve (and regular tacklebox accelerator)  
• Psychology of Money
• Upwork + Designhill
• The Books: Range, The Passion Economy, Essentialism, Boomtown, Three Body Problem, The Lost Man, Atomic Habits

This episode focuses on the 4 best emails written on Black Friday, and the framework each used to break through the clutter.

Show Notes:

• Tacklebox Self Serve
• Lolli
• Essentialism (read this)
• Contagious (read this, too)
   

Entrepreneurs favorite questions all begin with “how will I know..”

The real answer is, you never know anything for sure. This podcast is about the process of entrepreneurship - how to set up and run lightweight tests to get a unique perspective no one else does.

Show Notes:

• Tacklebox Self Serve
• How Will I Know (🐐 ) 
• How to choose the right customer (pod)
• Jobs to be Done Theory

It’s easy to do everything but the thing that matters. Today we talk about how to identify the thing that matters and how to combat all of our instincts that tell us to push back against real reflection.

We go through a few examples, including Ro.co, business school, and writing books, focusing on Motion vs. Action.

Show Notes:

• Tacklebox Self Serve
• Atomic Habits + Range
• David Foster Wallace - This Is Water

Imposter syndrome kills more startups than not finding a cofounder, competition, or  funding ever could.

Today, we’re talking about whether you’re good enough to compete in the startup world. Can you really turn this into your livelihood? Can you thrive?

What happens if you don’t?  

Show Notes:

• Tacklebox Self Serve

Founders need to be resilient. It’s beaten into our heads over and over. But what resilience is - and how to be resilient - is misunderstood.

Today we’ll talk about all the IOUs you consciously and unconsciously write all day, and how they’re sapping you of your best work. We’ll finish with tactics to combat these IOUs. Go get ‘em.

• Tacklebox Self-Serve Program
• Atlantic City - Bruce (🐐)

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.

Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

• Tacklebox Self Serve
• Animals Keep Evolving Into Crabs, Which Is Somewhat Disturbing

Not all ideas start with the level of insight needed to build a differentiated company.

Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.

• LeadPages Site
• Upwork

You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?

This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.

We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.

• Leadpages
• Unbounce
• Otter.ai

Bonin Bough is one of the foremost-awarded marketing executives in his field. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential.

As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.

If you'd like to receive invitations to our live recording event experiences, apply for access at www.BellwetherCulture.com

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