stevefretzin

Steve Fretzin is the President of Fretzin, Inc., where he provides legal business development services for attorneys. With over 20 years of coaching experience, Steve works with lawyers in all practice areas, ranging from startups to attorneys at large firms amassing over $6 million in billable hours annually. As a best-selling author and the host of the Be That Lawyer podcast, he has been featured in the Chicago Tribune and Entrepreneur.com and has appeared on NBC News and WGN Radio. 

Steve has authored four books on legal business development and written articles for the Attorney at Law magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. Focusing exclusively on advancing lawyers’ business development skills, he offers two programs: an MBA-level coaching and training session on business development and a peer advisory roundtable for experienced attorneys looking to further their success.

Steve collaborates directly with lawyers to create custom plans that deliver tangible results based on their specific business goals. His methods help attorneys develop a more successful law practice, and he shows them how to turn contacts into clients.

In this episode…

Most lawyers aren't well-versed in the art of sales, which can hinder their firms' growth potential. They join associations to develop connections but can become uncomfortable when faced with soliciting clients and partnerships. How can you obtain the most value from these opportunities and acquire new clients to grow your practice?

Although not a practicing attorney, Steve Fretzin has spent his entire career coaching attorneys on networking, client acquisition, and business development. He encourages lawyers to shift their approach and target their ideal audience. This includes engaging with prospective clients, referral sources, and circles of influence to build trust and likeability. But true business growth occurs when you convert associates and friends into clients. Steve suggests listening to and understanding your prospects' needs and demonstrating authority to establish relationships.

Join Elise Holtzman in this episode of The Lawyer’s Edge Podcast as she interviews Steve Fretzin, the President of Fretzin, Inc., about turning friends into law firm clients. Steve shares the most recent business development trends in the legal industry, how to influence buying decisions, and how to avoid discomfort when asking clients for referrals. 

Steve Fretzin is a three-time author, business development coach for attorneys and President of FRETZIN, INC. He is also a ProVisors Group Leader and host of the podcast, BE THAT LAWYER. Steve has 16 years of experience helping attorneys double or triple their books through engaging programs and free resources. 

At FRETZIN, INC., Steve uses his 20 years of coaching experience to work with attorneys in all practice areas. He provides business development coaching and training, peer advisory, strategy consulting, business planning and much more.

In this episode:

In a competitive industry, how do you make your business stand out? What steps can you take to leverage your network and become an expert in your field? It turns out that law school doesn’t teach you everything you need to know about the industry—and that’s where Steve Fretzin comes in. 

According to Steve, if you want to be a successful attorney, you have to create a niche for yourself. To do so, you must build your personal brand and network. This allows you to specialize in your area of knowledge, become memorable in the community and be the go-to attorney for your field of expertise. Want to learn more?

Tune in to this episode of Spill the Ink, where Michelle Calcote King interviews Steve Fretzin, President of FRETZIN, INC. Steve shares advice on personal branding through business development, tips for time management (and other things that law school didn’t teach you) and how to leverage your digital networks. Plus, Steve reveals his process for helping lawyers find their niche. Stay tuned.

Steve Fretzin is the President of FRETZIN Inc., where he is devoted to helping law firms and lawyers master the art of business development in order to achieve their business goals and the peace of mind that comes with developing a successful law practice. He is also a three-time author of Sales-Free Selling, The Attorney's Networking Handbook, and The Ambitious Attorney.

Steve is also host of BE THAT LAWYER Podcast, a show that demystifies the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas, and new methodologies. He has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com and has appeared on NBC News and WGN Radio. He is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.

In this episode of the Smart Business Revolution Podcast, John Corcoran and Dr. Jeremy Weisz, Co-founders of Rise25 Media, are joined by Steve Fretzin, the President of FRETZIN Inc., to talk about the importance of business development and networking for lawyers and other professionals. They’ll also discuss the value of relationship building, setting agendas before a meeting, and most common bad habits that people make when networking.

Steve Fretzin is the President of Fretzin Inc., where he offers business development coaching and training, law practice advice, and interactive and impactful law firm retreats to his clients. Steve has been a business development coach with over 20 years of experience. He coaches and trains lawyers on the most modern-day business development skills, providing precise tips, fresh ideas, and actionable tasks that drive tangible results.

Steve is also a three-time author on legal business development and the host of BE THAT LAWYER podcast. He has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com and has appeared on NBC News and WGN Radio. He is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.

In this episode…

A lot of people struggle with sales because they don’t know how to sell without feeling salesy. As a result, they have a hard time getting clients and growing their business. But premier business development coach, Steve Fretzin, says you can turn that around following his sales-free selling model. 

Steve says that selling your services isn’t more complicated than any other type of sales—but it is crucial that you have an impeccable game plan to not only attract potential clients but to also close the deal. He says that relationship building, setting an agenda, networking and giving with intention, working with a coach, and being fearless are the key ingredients to making a hard-to-resist offer—the question is, how can you put these things into practice?

On this episode of the INspired INsider Podcast, John Corcoran and Dr. Jeremy Weisz shares a LinkedIn live episode that they did with premier business development coach and “lawyer whisperer”, Steve Fretzin of FRETZIN INC. They’ll be sharing their conversation about how lawyers, coaches and other b2b service providers can sell without feeling salesy. They’ll also discuss the common struggles of selling today, how professionals can take control of the selling process, and the bad sales habits and mistakes people often make. Stay tuned.