storycrews

Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, which helps brands develop strategies and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers to market and expand their brands through powerful stories captured on video. As the host of the Garlic Marketing Show, he has featured renowned guests like Gary Vaynerchuk, Neil Patel, and Ryan Deiss.

In this episode:

When marketing your services, have you considered using customer testimonials? These case studies demonstrate credibility and allow prospects to identify with similar stories. Yet many businesses are unsure of how to execute the process. How can you craft engaging video testimonials to boost visibility?

Video marketing guru Ian Garlic has developed a thorough system for gathering and producing client case studies. Before approaching your customers for testimonials, he advises identifying your ideal business outcomes for these videos. This allows you to determine the clients who align with these goals and establish interview questions related to their situations. These interviews should focus on the customers’ unique stories, emphasizing initial problems, processes, milestones, and solutions so you can include relevant segments on your website.

Ian Garlic, the Founder of Garlic Marketing and Video Case Story, is Adi Klevit’s guest in this episode of Systems Simplified. Together, they talk about customer case studies as a form of video marketing. Ian also shares the processes for engagement and follow-up, the hurdles to acquiring customer testimonials, and his vision for Video Case Story.

Ian Garlic is an online video storytelling expert and the Founder of StoryCrews, a company that helps businesses find the best videographers, video editors, and video strategists to tell their stories. For more than 10 years, Ian has helped service-based businesses generate more leads, achieve better clients, and boost sales using videos. He is also the CEO of authenticWEB, a marketing and coaching company, and the Host of the Garlic Marketing Show.

In this episode…

What is your digital marketing strategy for 2022? Are you focusing on Facebook, Google Ads, or Instagram? If you really want to take your business to the next level, Ian Garlic says that there’s one platform that rises above the rest: YouTube.

While creating successful YouTube videos may seem like a major undertaking, Ian explains that it’s much simpler than you think. First: don’t focus on buying the most expensive equipment or generating millions of subscribers. Instead, create the content your target audience is searching for, and post it consistently. You may not go viral, but your business will reap the benefits. 

Ian Garlic, renowned online video storytelling expert and Founder of StoryCrews, joins Dan Kuschell in this episode of Growth to Freedom to share his top YouTube hacks. Ian explains why YouTube is the most powerful platform for businesses right now, how to create videos that your ideal clients will love, and the importance of focusing on content over subscribers. Stay tuned to discover how you can achieve exponential success using video today!

Ian Garlic is a top video marketing and content expert. He is the founder of StoryCrews, a company that helps businesses connect with top-rated videographers to help businesses market and expand their brand through powerful stories captured on video. He is also the CEO of authenticWEB, a top-rated SEO company that helps businesses grow by sharing authentic stories online through a combination of videos, animations, websites, and SEO.

Ian also runs and hosts his own podcast, the Garlic Marketing Show podcast, where he has featured some amazing guests such as Gary Vaynerchuk, Neil Patel, Ryan Deiss, and many more.

In this episode…

Did you know that testimonials are actually hurting your business? Customer testimonials provide a huge ego boost in business but it doesn’t really leave much of an impact to future potential customers. So how can you share client feedback in a way that not only catches people’s eyes but sticks? You create case stories. 

But not everyone knows how to tell a story and not a lot of people know how to make a story viral. You need to be able to convey the right emotions into your story’s messaging to make an impact because a good story is one that converts the audience into clients. And this is what Ian Garlic does. Over the last ten years, Ian has been helping service-based businesses find their most powerful client stories, capture them on video, and deliver them at the perfect time to attract and convert their ideal clients. 

In this episode of INspired INsider, Jeremy Weisz interviews Ian Garlic of StoryCrews about the power of a great client story and how it can convert the audience into future clients. Listen in as Ian gives tips on how to tell a great story, how to leverage Youtube to grow and expand your business, and why you should consider hiring a video marketer over a videographer. Stay tuned.