7. On Pivoting + Creating Raving Fans
Erica interviews Caroline of Caroline Talbot Studios on her path from CPA to Wedding Photographer to Luxury Boudoir Photography. Caroline shares her top tip on how she knew she was financially ready and able to change directions AND how she's built a cult following of raving fans who are lining up to book with her. While pivoting your career and irresistible marketing SEEM like two vastly different topics, you'll learn the one common denominator to Caroline's success in this must-listen episode.
If you've been considering a change OR you want to learn a strategy to build a loyal customer base, with step-by-step directions, this episode is for you.
