Classical Commercials: Can Gounod Sell Shampoo? Actually, Yes.
Sunday’s Super Bowl will feature 55 commercials and chances are, some of them will feature a symphony or an opera aria embedded in the soundtrack. Classical music in advertising goes back decades but its purpose has changed – becoming more self-referential, ironic and often comedic in its use.
Conducting Business
en-usJanuary 30, 2014