Swimming Against the Tide: The Inclusive Entrepreneurship Journey of Vuyo Treffers
We've come to the end of Season 7 and we end it with a special episode featuring the creation of the first inclusive swimming cap.
Swimma Caps is founded with inclusion at heart. They are more than a product company, they are a catalyst for change. Since inception, the Swimma team have been challenging hair discrimination in many areas including South African schools and making waves in the Black community.
Founder, Nomvuyo Treffers shares the impact of her work on people's lives, revealing how her brand is not just about accommodating hair, but about encouraging swimming despite limited access to pools for Black and Brown folks. We also unpack her expansion into the American market, the growth of her product line to include shower caps and swimming goggles, competitive markets, and how she remains authentic as her business grows.
We also get personal with Nomvuyo, delving into her life beyond the business. From her supportive parents to her life mantra and her passion for swimming that bloomed late in her adult years, Nomvuyo's story is encouraging. Plus, we discuss the importance of social media presence for her business and where to get your hands on these inclusive swim caps.
LINKS AND MENTIONS
Instagram Account - https://www.instagram.com/swimma_caps/
Facebook - https://www.facebook.com/swimmacaps
Essence Festival of Culture - https://www.essence.com/efoc23-soko-mkt/
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