the hero

The Hero is the aspirational archetype that inspires and motivates with optimism and strength. Heroes are there for us, offering security and a reason to be better tomorrow than we are today.‍

We've looked at the Hero before in this season of Archetypes, but not all Heroes are alike. Listen now as Ian Leslie, CMO at Industry West, shares his take on what it means to be the Hero as a person and as a brand, including some of the pressures, the positives, the negatives, and why it all matters in the scope of the broader story.

Standing in the Gap

• {00:04:14} “There's a lot of pressure that comes with like, "I need to fix it now. It needs to be right now. It needs to work right now." I think understanding and always kind of going back to what am I solving for, and can I solve for it?” - Ian
• {00:06:03} “Batman is representative of something, and oftentimes he can't be in two places at once. And so he has to, just by his presence, empower Gotham to stand up for itself. That's really, I think, probably the most important part of the Hero archetype.” - Ian
• {00:08:22} “I joke that a brand that doesn't come with a side order of world change is kind of looked down upon these days. But I think that's important, as the Hero brand that we are, that our side order of World Change is just accessibility and availability.” - Ian
• {00:12:40} “I coach varsity soccer and that's something that is passed along to my soccer players and just truly when I instruct them, it's just like, "Hey, guys, this isn't because I don't trust you. It's because I'm trying to stand in the gap between you and a decision that could really change the trajectory of your life.’" - Ian

Associated Links: 

• Learn more about Ian Leslie and Industry West
• Check out other Future Commerce podcasts
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world!

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

The Hero is the aspirational archetype that inspires and motivates with optimism and strength. Heroes are there for us, offering security and a reason to be better tomorrow than we are today.

We've looked at the Hero before in this season of Archetypes, but not all Heroes are alike. Listen now as Ian Leslie, CMO at Industry West, shares his take on what it means to be the Hero as a person and as a brand, including some of the pressures, the positives, the negatives, and why it all matters in the scope of the broader story.

Standing in the Gap

• {00:04:14} “There's a lot of pressure that comes with like, "I need to fix it now. It needs to be right now. It needs to work right now." I think understanding and always kind of going back to what am I solving for, and can I solve for it?” - Ian
• {00:06:03} “Batman is representative of something, and oftentimes he can't be in two places at once. And so he has to, just by his presence, empower Gotham to stand up for itself. That's really, I think, probably the most important part of the Hero archetype.” - Ian
• {00:08:22} “I joke that a brand that doesn't come with a side order of world change is kind of looked down upon these days. But I think that's important, as the Hero brand that we are, that our side order of World Change is just accessibility and availability.” - Ian
• {00:12:40} “I coach varsity soccer and that's something that is passed along to my soccer players and just truly when I instruct them, it's just like, "Hey, guys, this isn't because I don't trust you. It's because I'm trying to stand in the gap between you and a decision that could really change the trajectory of your life.’" - Ian

Associated Links: 

• Learn more about Ian Leslie and Industry West
• Check out other Future Commerce podcasts
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world!

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Listen and explore:

• Surviving the "snowpocalypse" in our camper in San Antonio
• Alasdair pees in the truck and it goes bad
• The challenges we're experiencing after returning from a recent week-long retreat
• How profound experiences of connection can lead to heightened sense of disconnection and loneliness
• The importance of taking time for yourself after a retreat or journey
• Integration and compartmentalization: the two choices we have after a spiritual experience 
• How do you describe China to someone who's never been?
• The work you do for yourself is also for others
• Returning to the present as the bridge for true connection

Mentioned on this episode:

• Yosemite retreat with Wild Within
• FAR OUT #98 ~ You Don't Change, You're Changed

Connect with us:

• Website: www.thefarout.life
• Email us at info@thefarout.life
• On Instagram: @thefaroutcouple
• Julie-Roxane on Instagram: @julieroxane
• Alasdair @ www.alasdairplambeck.com

Support this podcast:

• Become a patron at: https://www.patreon.com/thefaroutcouple
• Leave a review on iTunes!
• Share this episode with a friend! :D

Credits:

• Intro music: "Complicate ya" by Otis McDonald
• Outro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)
• Podcast image taken by Alasdair in the Nepalese Himalayas

Featured photo taken by Alasdair on the ghats of the Ganges river in Varanasi, India. 

Listen and explore:

• Alasdair gets drunk and rides a horse for the first time in Costa Rica
• The different ways thinking  and feeling types approach COVID
• Why the mainstream COVID conversation is often an obstacle in actually talking about COVID
• The importance of mindfulness in approaching difficult conversations
• The anatomy of a difficult conversation we had around our differing views on COVID
• The reward of leaning into difficult conversations with those we care about
• Discerning who is worth having a tough conversation with
• The danger of believing we already know when dealing with unknown territory

Mentioned on this episode:

• DISCOUNT LINK TO PURCHASE KEITH'S CACAO
• FAR OUT #69 ~  Chocolate Shaman Keith Wilson on Cacao: The Food for the Shift
• Reach out to us about our next personality workshop @ info@thefarout.life or visit www.thewildwithin.org
• The Social Dilemma documentary 
• 10 Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier

Connect with us:

• Website: www.thefarout.life 
• Email us at info@thefarout.life
• On Instagram: @thefaroutcouple
• Julie-Roxane on Instagram: @julieroxane
• Alasdair @ www.alasdairplambeck.com

Support this podcast:

• Become a patron at: https://www.patreon.com/thefaroutcouple
• Leave a review on iTunes!
• Share this episode with a friend! :D

Credits:

• Intro music: "Complicate ya" by Otis McDonald
• Outro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)

This week, AV and Peon react to the announcement of The Hero and Banjo-Kazooie. How will these characters distinguish themselves? Will these characters play to your strengths? What do these announcements say about the future of Smash character DLC?

Socials:

AV: @AVaidyanatha
Peon: @Peon_BTM
BTM: @beyondmetagame

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Beyond the Metagame is a Super Smash Brothers podcast that deals with how to both improve and enjoy the game more without ever touching a controller. Every week, Abhi Vaidyanatha (AV) and Dane Hartog (Peon) tackle one important piece to the puzzle of maximizing your potential as a competitor.