On this episode, I welcome Brandon Cornuke author of the new book The Value Proposition Matrix: An Innovator's Guide to Four Questions That Separate Success from Failure. 

In it, Brandon proposes a simple framework for founders to honestly assess the viability of their ideas. It is full of real-life stories that illustrate the Matrix and make it digestible for all types of learners. 

Brandon has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and entrepreneur. He has co-founded a consumer products company, served hundreds of startups and established companies as an innovation consultant, and led transformation and innovation efforts inside multi-billion-dollar businesses.

He also teaches as an Adjunct Professor of Design & Innovation at Case Western Reserve University’s Weatherhead School of Management. 

On this episode, Amanda Read of Read Mobile Marketing joins me on the show to discuss mobile advertising strategies that small businesses can use to create better engagement and drive more sales.  

This week I welcome Robert Grede on the podcast. Robert is the author of the book Rebuilding the Brand: How Harley-Davidson Became King of the Road. 

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, the quality was substandard. Harleys leaked oil and were often broken down. Today, Harley-Davidson is a model brand. And It isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo.

So What happened? How did they turn things around? On this episode, Rob will be sharing the story. Robert ghostwrote the book after spending days with Clyde Fessler, a man who held several positions within Harley, from the head of marketing services to VP of business development.