WII 137 – How to Use Data to Drive Growth with Shauna Smith
Shauna Smith will help you see data in a brand new light -- listen and learn how to make the best decisions for your business.
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Explore "the knot worldwide" with insightful episodes like "WII 137 – How to Use Data to Drive Growth with Shauna Smith" and "Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy" from podcasts like ""Wedding Industry Insider" and "The CMO Podcast"" and more!
Episodes (2)
Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy
Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-one wedding planning experience.
Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide. Jenny was on the podcast for the first time back in April of 2020.
In this episode Jenny talks about the lessons she learned in the on-boarding process at The Knot. She discusses what she did with time off in between jobs and how important that time can be for self discovery. Jenny also gives an update on which brand affected her the most as a kid.
CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.
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