the master's voice

My guest in this, the latest episode of The Master’s Voice podcast series from MediaBrief.com, is Vishnu Mohta, Co-Founder – Hoichoi, and Executive Director SVF .  And there couldn’t have been a better date than the 23rd of September 2021 to publish this episode because that’s when Hoichoi, the remarkable OTT platform Vishnu co-founded, has completed four successful years and stepped into its fifth. 

With a professional background in Corporate Finance and Strategy, Vishnu joined SVF in 2007 as the head of the Digital Cinema Business, and after making it the largest player in West Bengal and the fourth largest network in India within a year of operations, Vishnu now heads the New Media division of SVF Entertainment.   Hoichoi, which Vishnu launched in 2017 and successfully grew it into the leading Bengali entertainment platform, was its first venture. 

Hoichoi grew on the back of a war chest of Originals (in the form of web series, films and shorts), Movies and free Music Streaming, targeting Bengalis in India and the Bengali diaspora. 

And now, on Day One of its 5th year, Hoichoi has announced a whole lot of new content and partnerships. Clearly, Vishnu, who all through has deployed his strong strategic, analytical and interpersonal abilities and skills --  complementing them with a deep understanding of the Media and Entertainment industry -- is poised to take Hoichoi to the next level through major content investments in original shows, mega world premieres of digital films, making stronger international moves for greater presence amongst users and the diaspora, and even content creation associations. 

Here, he shares his vision and plans, and it’s seems like a truly well thought out strategic route map. Powered by that one word that, if one were to over-simplify it, could well define what Media & Entertainment is all about: Content. 

And more. 

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

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• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Our very special guest on the latest episode of The Master’s Voice Podcast series is trusted authority and leader in APAC's digital advertising industry,  Sunny Nagpal, co-founder and Managing Director – APAC,  Httpool, which is one of the largest international partners for major media platforms like Facebook, Twitter, Snapchat, TikTok and LinkedIn. 

For this special episode, Pavan R Chawla caught up with Sunny, who is also a serial entrepreneur, angel investor, and an accomplished and acknowledged digital advertising and marketing expert, to speak about many things digital, programmatic, ad tech, and several related elements like combating ad fraud, great Httpool initiatives like empowering thousands of young digital marketers with free training programs; remarkable campaigns from Httpool like the one that delivered a 3000x ROI, how the company is empowering the B2B space with an infusion of technology, and how keeping its greatest asset, its talent, emotionally secure and happy helped the company rise above all business challenges during COVID to grow in a sustained manner. And much more.

Insights from a great career, right from his early days in Czechoslovkia, to the founding of Httpool and then bringing it to India, and more. From Sunny Nagpal, under whose aegis Httpool has completed thousands of campaigns across various channels of digital media for hundreds of global brands across all industries, supporting all top agencies and the ecosystem at large in Asia Pacific. And whose strategic leadership of  Httpool helped it win mandates to become the authorized sales partner for some of the largest global media platforms.

Sunny Nagpal, co-founder and MD –APAC, Httpool, is my special guest on this episode of The Master’s Voice, our popular podpcast series that reaches more than 95% of podcast listeners through the top directories all over the world. 

Listen in.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

On this episode of The Master’s Voice, our guest is MVS Murthy, Head – Marketing & Digital, Tata Asset Management,  who is a true digital maven with an illustrious two-decade career with India’s top Banking, Insurance and Broking companies in their Marketing and Digital spaces,  and is now the go-to person for Tata Asset Management’s Marketing and Communication strategies. Pavan R Chawla caught up with MVS – which is how his friends address him –  for a deep dive with this inspiring Digital Marketing leader who is highly experienced and adept at handling Brand, Communication, Digital Marketing and Digitization of Customer Experience.

We hope you will find this a truly rewarding chat filled with excellent insights from the passion, knowledge and experience of this passionate visionary of data-driven marketing who focuses on three crucial growth areas — revenue, customers and value. And doesn’t set too much store by the rear-view mirror as he drives Tata Asset Management forward during these extremely challenging times, to ever greater salience and growth. 

The conversation with MVS touches upon The Tata Mutual Fund story, and how it has been reaching out to its customers and channel partners during the lockdown with very few feet on the ground; the evolution of the industry -- whether it is the client-agency model or other aspects that empower businesses -- and the role of technology as a catalyst in the rise of marketing. Including the place, role and scale of performance-based digital marketing  in the TMF marketing plans, and the new uses of tech that marketing has found. 

 So, a deep dive with MVS.

 Dive in.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This episode of The Master's Voice features two young leaders, Suveer Bajaj and Pratik Gupta, who, 13 years ago, along with two other like-minded partners, had set about putting together an advertising agency that was equally digitally driven, with a quirky name - Foxymoron. A tiny little offering that the youngsters  -- Suveer was only 19 years old then, and Pratik, 20 -- built brick by brick, teaching themselves perhaps one or more new things each day before putting their heads down to deliver brilliantly well on every new ask.

Suveer and Pratik learnt and grew in knowledge and effectiveness of offerings and equally, in the scale of their business at such a remarkable rate that they were the talk of the marketer town with much positive sentiment in the marketplace. So much so, that by the time the febrile-with-M&A second-decade of 2000s came around, 2014 had them in talks with WPP, and the rest, as they say, is history.

Today, Foxymoron has only two of the original co-founders in Suveer and Pratik, but has grown ten-fold and more.

Pavan R Chawla caught up with the brilliant, smartly focused and extremely knowledgeable duo in a freewheeling chat on how Foxymoron came about from a  64000-Rupee corpus originally earmarked by four youngsters for a Goa holiday, and how they cobbled the agency together into a brilliant spit-and-polish offering that Suvir and Pratik have not only eyeballing all competition, but also setting the standards in the Digital Marketplace.

Through the conversation, what stands out are their insistence upon working with 'good people', learning new things -- often in a self-taught way, and pushing the comfort zone from what the client wants to what the client needs, and, as an advertising and digital marketing partner, wanting to deliver much more than 'just how many social media posts we can do or accounts we can manage', to insisting upon wanting to see how they can actually make an impact upon the business of the client rather then just giving what the client asks for. And in the process, handholding each new client across a journey of forgetting what they have been used to, and getting a fresh perspective steeped into the opportunities, demands, challenges and threats of the changing, newer realities of an ever-evolving digital marketplace.

Welcome to Suveer's hurtling but precisely measured bariton delivery and Pratik's effervescently enthusiastic conversation. Two young mutually complementing partners who also share insights on what has helped sustain, grow and flower their partnership with such remarkable results. Both, in conversation with Pavan R Chawla. 

Suveer Bajaj and Pratik Gupta, Co-Founders of Foxymoron.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

 Pavan R Chawla writes: My guest expert on this, the latest episode of our podcast series The Master’s Voice,  is someone who, with more than 28 years of experience, brings invaluable expertise in managing television networks operations in the Media and Entertainment industry: Megha Tata, Managing Director South Asia – Discovery. 

A media & entertainment industry veteran, Megha has held leadership roles at organisations such as BTVI, HBO, Turner International and Star TV.

She has also served as Vice President of the International Advertising Association  IAA’s India Chapter from 2016 to 2018, and is currently in the MANCOM of IAA. She was recently co-opted as Director on the board of Indian Broadcasting Foundation, and is also on the board of the National Media & Entertainment Committee of FICCI. 

In this episode of The Master’s Voice, Megha speaks of life at  Discovery, the impact of COVID-19 on the business of broadcasters, on the business at Discovery, the original content flow at Discovery INC, on launching Discovery+; comments  on the perception that Indians are notoriously reluctant to pay for content, on how Discovery+ is marketed, the impact of TRAI’s meddlesome (our word) regulation of Television Broadcasting in India, life after COVID for the streaming platforms, and much more. Plus what she does in whatever time she can spare from a busy work schedule.

The Master’s Voice reaches >95% of podcast listeners across the world

The Master’s Voice reaches more than 95% of people who search for and listen to podcasts across the world. You can listen to this podcast on the player embedded in this post, or on any other favourite podcast app including but not limited to Apple podcasts   Google Podcasts   Spotify   Sticher   iHeart Radio   Overcast   Pocket Cast   PodcastAddict   Castro   or

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.