the nordics

Despite a growing focus on national identity in and outside the Nordics, the Nordic regional identity persists. The participants of this podcast explore what is takes to make a region consisting of numerous nation states a success, comparing it to other areas, such as the Baltics and Eastern Europe. An important concrete example that is discussed is an advert produced by Scandinavian Airlines in February of this year, which sought to deconstruct and construct identity markers of Scandinavia (Denmark, Norway, Sweden), and received a wave of feedback, both negative and positive. Listen to this podcast which starts its investigation with ideas of regional identity.

Be sure to also listen to the other nordics.info podcast on identity, which focuses more on national identity!
 #nordicsinfo #ReNEWHub 

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Academics tend to agree that identity is of particular importance right now. The participants of this podcast explore how different portrayals of history can influence our identity, these portrayals can be in the form of school curricula, museums and cultural institutions, or even company advertising and specific nation-branding. Local and national identities appear to be becoming more dominant than global or regional ones, which were arguably favoured at earlier points in time; concepts of identity are becoming increasingly entrenched leading to a sense of ‘us’ and ‘them’.  Listen to this podcast which starts its investigation with ideas of national identity.

Be sure to listen to the next podcast on identity which focuses more on regional identity!
#nordicsinfo #ReNEWHub

Follow us on Instagram, Facebook, and Twitter.