Podcast summary and Notes on " the soorleys"

Episode 12 Laura Higgins, Marketing that cuts through the noise

Show notes

Laura Higgins is a woman on a marketing mission – she’s a marketing consultant who discovered her path and her passion through coffee. Laura’s “cut through the noise” online marketing strategies help business owners get the right message to the right market in the right ways. But Laura also has another interesting backstory to do with music that we’ll dive into too. Because there’s more to Laura than business.

· It all started with coffee

· Music: The “Soorleys” family band. The previously untold story that gave Laura a brilliant background in business

· Touring with the band - from Australia to the hospitality of mid-west America

· Being humble enough to ask for help

· Working together, collaborating with their network

· Calling time to maintain friendships – knowing when its time to close it out

· Instagram for business – it’s all about relationships

· Capturing the brand with consistency, cohesiveness and the look and the feel

· When to get offline and pick up the phone

· Taking the path of least resistance

· Free resource: 13 Ways to grow your business fast using Instagram

To contact Laura Higgins