Law firm finance for marketing professionals with Tim Corcoran
Timothy Corcoran is the Principal of the Corcoran Consulting Group, LLC. He is a former CEO who now guides law firms and law department leaders through the profitable disruption of outdated business models. Tim is a frequent speaker at partner retreats and legal conferences and a writer whose articles are regularly published in leading publications.
Tim is also a Trustee and Fellow of the College of Law Practice Management, a Research Fellow at The American Lawyer, a Teaching Fellow at The College of Law Australia and the former President of the Legal Marketing Association.
In this episode:
Change is inevitable—and the legal industry is no exception. The business models that worked in the past are quickly becoming obsolete. If firms want to succeed in today’s market, they need to start rethinking how they operate.
According to Timothy Corcoran, it’s important to keep in mind that every system initially started as a series of choices. If circumstances change—as they have in the past year—it may be time to make new choices and implement new models. As Tim warns, buyers in the legal marketplace are becoming increasingly sophisticated, and competing for their business will require more than the same old tactics.
In this week's episode of Spill the Ink, host Michelle Calcote King sits down with Timothy Corcoran, the Principal of Corcoran Consulting Group, LLC. Together, they discuss the transformation of outdated business models in law firms, how the pandemic has accelerated change in the legal industry and what marketers need to know to navigate the shifting landscape. Tim also offers some practical advice for updating the way your firm makes money and allocates resources. Stay tuned.