thoughtleader

ūüí° Do you wonder how some people are able to connect more deeply than others with people that they don‚Äôt know on social media, and get their buy in for products and services that they‚Äôre selling AND with no paid advertising? Then this episode is for you! In this week, our theme for The Transform Your Confidence Show is ‚ÄėMedia & Communications‚Äô and our 2-part series is entitled: ‚ÄúToday‚Äôs Most Effective Social Media Strategies That Work For Businesses!‚ÄĚ My guest is Corporate Social Media Trainer & Online Personal Branding Strategist, Cher Jones Social Media Trainer, and here‚Äôs what we covered in part 1: ‚úÖ Defined the differences between traditional and new media, and how social media has changed the game on how we communicate today on both a personal and professional level, that has brought people together from around the world, that no other form of media has been able to do to date. ‚úÖ How marketing and sales has changed from being info-centric, to being story-driven, and how that‚Äôs impacted client engagement. ‚úÖ How the concept of meeting clients where they are vs. trying to bring them to where you are, has allowed for the ability to create deeper and more meaningful client acquisition opportunities. A bit of information on Cher . . . ūüĎĎ As the founder of Socially Active Training, she leverages over 20 years of PR, marketing, and broadcasting experience, to help professionals, leaders and consultants, develop a credible and strategic online presence, while teaching them how to use social media at work, for work. ūüĎĎ One of North America's leading experts in online personal branding for professionals. ūüĎĎ Worked internationally with a wide variety of organizations that include: CBC, Rogers Communications, BlackBerry, The City of Toronto, The Ontario Ministry of Education, and The UK Trade and Investment, to name a few. ūüĎĎ The host of a weekly Linkedin livestream show, called #JustAskCher‚Äč LIVE, where she offers tips and advice to help you develop a powerful and professional brand online! ūüďĆ Subscribe on podcast platforms everywhere, search ‚ÄėThe Transform Your Confidence Show‚Äô, ūüďĆ Subscribe to our YouTube channel at ‚ÄėThe Open Chest Confidence Academy‚Äô

ūüí° Have you ever wondered what it takes to be funded as a female entrepreneur in the male dominated arena of venture capitalist funding, where only 2% of the funding goes to female founders, or how to fundraise if you don‚Äôt want to go down that road? Then this episode is for you! Here, I speak with award-winning serial beauty entrepreneur and best-selling author, Shalini Vadhera, in an episode entitled: ‚ÄúHow To Use Leadership & Advocacy Culture To Build A Multi-Million Dollar Company.‚ÄĚ This is part 2 of a 2-part series, with part 1 having aired last Sunday. In part 2, we tackle: ‚úÖ The 2 most important criteria needed to move the dial on female founders closing the funding gap with men. ‚úÖ Why advocacy is a prerequisite to succeed in business today. ‚úÖ How to fuse a commercial and not-for-profit leadership style into building a communal advocacy culture. ‚úÖ And how anyone can become the owner of her latest brand, Ready Set Jet. Here‚Äôs a bit about Shalini: ūüĎłūüŹĹ She is an award-winning serial beauty entrepreneur, having built one company to a 20 million dollar valuation, and another that she is currently building called Ready Set Jett Official for the ‚Äėgo generation‚Äô, with a strong social impact mission to empower women by using beauty as a vehicle for global change, where anyone can become an investor for as little as $100 at: https://republic.co/ready-set-jet‚Äč. ūüĎłūüŹĹ Shalini has also created multiple best-selling beauty brands for ‚ÄúThe Baywatch Movie‚ÄĚ, Fab Fit Fun, and has placed over $100M dollars‚Äô worth of product on the global market. ūüĎłūüŹĹ Some of her many accolades include: ūüĆü Recipient of the 2017 Mahatma Gandhi Award at The British Parliament, ūüĆü Recipient of the 2019 Jewel Of India Award from the Prime Minister‚Äôs Office, ūüĆü Recipient of the the 2019 Woman of Excellence Award from the Women Economic Forum, ūüĆü Recipient of the Oprah Beauty O~ward. ūüďĆ Subscribe on podcast platforms everywhere, search ‚ÄėThe Transform Your Confidence Show‚Äô, ūüďĆ Subscribe to our YouTube channel at ‚ÄėThe Open Chest Confidence Academy‚Äô. #TheOpenChestConfidenceAcademy‚Äč #RajGirn‚Äč #Founder‚Äč #TheTransformYourConfidenceShow‚Äč #Podcast‚Äč #Media‚Äč #OnlineMedia‚Äč #Online‚Äč #ShaliniVadhera‚Äč #Beauty‚Äč #Business‚Äč #BeautyEntreprenuer‚Äč #ReadySetJet‚Äč #FemaleEmpowerment‚Äč #CommunityBuilding‚Äč #ThoughtLeader‚Äč #Publicity‚Äč #PublicRelations‚Äč #Entrepreneur‚Äč #Leader‚Äč #Leadership‚Äč #Mindset‚Äč #Communications‚Äč #Marketing‚Äč #Executive‚Äč #Professional‚Äč #Branding‚Äč #Women‚Äč #Woman

CONFUSED ABOUT WHEN & HOW TO USE MARKETING STRATEGY SUCCESSFULLY? THEN THIS EPISODE IS FOR YOU! EPISODE 10: ‚ÄúMarketing Methods That Work In Today‚Äôs Overload Culture ‚Äď Part 2‚ÄĚ HOST: Our founder Raj Girn GUEST: Rohit Bhargava, founder of The Non-Obvious Company & IdeaPress Publishing Here‚Äôs a bit about Rohit: - Rohit Bhargava is the #1 Wall Street Journal bestselling author of seven books. He is widely considered to be one of the most entertaining and original speakers on disruption, trends, and marketing. - He teaches marketing and storytelling as an adjunct professor at Georgetown University and is the owner of Ideapress Publishing. - He is has keynoted in over 32 countries and is on a mission to inspire more non-obvious thinking through The Non-obvious Company & the ‚ÄėNon-Obvious Insights Show‚Äô. - In his previous life, he spent 15 years as a marketing strategist at Ogilvy and Leo Burnett. Highlights in this episode: ‚úÖ How can you market yourself to better position yourself for a job or promotion? ‚úÖ How to find a gap in the marketplace. ‚úÖ How to handle technological changes in the workplace that require marketing strategy pivots? ‚úÖ What is the difference between marketing and sales? ‚úÖ How has marketing strategy changed in the technological era vs. the industrial era? ‚úÖ What are the advantages of marketing a new product or service that isn‚Äôt ready to go to market yet? ‚úÖ Why companies use celebrities to launch products? ūüďĆ Subscribe on podcast platforms everywhere, search ‚ÄėThe Transform Your Confidence Show‚Äô ūüďĆ Subscribe to our YouTube channel at ‚ÄėThe Open Chest Confidence Academy‚Äô #TheOpenChestConfidenceAcademy‚Äč #RajGirn‚Äč #Founder‚Äč #TheTransformYourConfidenceShow‚Äč #Podcast‚Äč #Media‚Äč #OnlineMedia‚Äč #Online‚Äč #RohitBhargava‚Äč #MarketingExpert‚Äč #Branding‚Äč #ThoughtLeader‚Äč #Publicity‚Äč #PublicRelations‚Äč #Entrepreneur‚Äč #Leader‚Äč #Leadership‚Äč #Mindset‚Äč #Communications‚Äč #Marketing‚Äč #Executive‚Äč #Professional‚Äč #NonObvious‚Äč #StoryTelling‚Äč