tim reid

This Episode has EVERYTHING!

It's got:

• KUNG HEI FAT CHOY!  Happy Lunar New Year! 
• Jean Claude Van Damme The Musical!
• Paul is a Lion, a Tiger, AND a Bear, Oh My!
• Dave is a Rat!
• Paul is a Gay Beacon!
• Dave Likes To Move It, Move It!
• 100th Anniversary of the Unsolved Murder of William Desmond Taylor!
• Mary Miles Minter's Mother May Have Murdered Him!
• Not Norma Desmond - Mabel Normand!
• Dave Gets Emotional!
• Corrections!
• Amy, Our Super Fan From Bethesda!
• Pittsburgh Bridges Falling Down, Falling Down, Falling Down!
• American Infrastructure Is Dynamic!
• The Metric System!
• Anti-Vax Idiot Kicked Off Heart Transplant Wait List!
• Anti-Vax Idiot Cop Dies of COVID!
• Paul Loves Trucking Convoys...NOT!
• Paul Sure Loves to Blah Blah Blah Blah!
• Leonard Makes Another Appearance!
• RIP Howard Hesseman!
• RIP Regina King's Son!
• We're Middle Aged!
• We Like Different Types of Video Games!
• Dave Burps!
• Paul's Work Burp!
• Check Your Shoes, Blanche!

Episode Links (In Order):

• Year of the Tiger and What That Means!
• William Desmond Taylor Gravesite!
• "You Must Remember This" Podcast William Desmond Taylor Episode!
• "Double Impact" Jean Claude Van Damme Dance Scene!
• Rock Me Amadeus - Falco!
• Pittsburgh Bridge Collapse Images!
• Heart Transplant Wait List Expels Un-vaccinated Schmuck!
• Anti-Vax Idiot Cop Dies of COVID!
• Truck Convoy is Basically White Supremacy!
• Howard Hesseman!
• Regina King's Son!
• "Little Britain" Political Apology Video!
• Hollywood Crime Scene!

MUSIC CREDIT!
Opening Music Graciously Supplied By: https://audionautix.com/

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Guest’s Background:

Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights.

Having launched this hit program seven years ago and with well over 300 episodes under his belt, it regularly ranks on iTunes above the Australian Stock Exchange, Alan Jones, Tim Ferris and even outranks Harvard Business School as the number one business marketing podcast.

He has built a global audience of motivated business owners in 110 countries, and he is also the author of The Boomerang Effect, a popular marketing text. Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.

He was also instrumental in helping AFL legend Jim Stynes raise one million dollars for his youth charity, Reach.

He now travels the world (having spoken at 63 conferences in eight countries in the past 12-months) showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.

Website: www.smallbusinessbigmarketing.com

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I LOVE it when I get seeded!

I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors.

I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced.

Have you ever wondered what the ROI on sponsoring a race car is?

I've often wondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway?

In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing.

By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement.

The verdict? I'm all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive!

Enjoy this one team, I know I did!

EPISODE TIMELINE

02:08  Welcome & overview
02:55  Insights into WebCentral
04:04  Today’s introduction to the race day
17:30  Cornerstone Business Solutions
18:50  Race day - Part 2
34:08  My top 3 attention grabbers from the race day
36:46  Wrap-up and insights in to next week’s guests

EPISODE SPONSORS (PLEASE SUPPORT THEM)

WebCentral listener offer – Helping your website get found, fast.

Cornerstone Business Solutions
Reduce your business running cost by up to 90%

RESOURCES & LINKS MENTIONED

The Laser Group's official website
Steve Richard's official racing site
Small Business Big Marketing Blog: Seeding, Sponsorship and Social Media
Episode 14 - How seeding can help grow your brand
Buy Timbo’s new marketing book The Boomerang Effect

OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

See omnystudio.com/listener for privacy information.