trade secret

Seasoned IP litigator, Elizabeth Dipchand, unravels the intricacies and importance of protecting unregistered intellectual assets, managing relationships, documenting agreements and navigating the nuanced landscape where registered and unregistered rights intersect.

Explore online:

• Protect new ideas and creations
• Prove who owns new ideas and creations

In this week’s episode, Nina Fitzgerald, IP and Media Partner at Ashurst, sits down with Julie Cheeseman, Counsel at Ashurst in the IP and Media team, to talk about protecting AI as a trade secret and some of the benefits and the challenges of this approach. 

Julie and Nina discuss how trade secrets are protected under Australian law and how AI systems, such as Google’s algorithm, might be protected in this manner.

“Trade secret protection can last forever, provided that the secrecy is maintained, and the information is not publicly disclosed.” Julie Cheeseman, Counsel in the IP and Media team, Ashurst.  

Find out more about our podcast channels on Ashurst.com/podcasts

The information provided is not intended to be a comprehensive review of all developments in the law and practice, or to cover all aspects of those referred to. Listeners should take legal advice before applying it to specific issues or transactions.

See omnystudio.com/listener for privacy information.

You will learn about...

• (02:40) What is intellectual property and what are the different types?
• (03:59) Why it's important to consider intellectual property when you're starting a business and tips on protecting your brand
• (07:25) How to know whether you have something that qualifies as intellectual property
• (10:04) How to choose the right lawyer for you
• (11:32) What is a non-disclosure agreement and why is it important?
• (16:07) A career accomplishment that stood out for Yuri
• (20:45) Yuri's milestone moment
• (24:55) Advice for other women in their careers
• (32:16) How Yuri developed professional self-confidence

To access the USPTO (United States Patent and Trademark Office) click HERE

To connect with Yuri Mikulka click HERE

For show notes click HERE

Connect with Madeline & Becca HERE

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If you are interested in being a guest on our show or have topics you would like us to highlight, please email us: info@madelineandbecca.com 

On The Madeline & Becca Podcast, we chat with leading women from a variety of industries about their career journeys and how they developed professional self-confidence. 

Produced by Madeline and Becca