Inside the Ohana: The Value of Community with Kris Lande, SVP Marketing & Community at Salesforce
In this special first episode, Kris Lande, SVP Marketing & Community at Salesforce, joins Dan Darcy to discuss what it truly means to be a part of the Ohana and takes us on her full-circle journey from being a Trailblazer to now helping support and enable the Trailblazer community. You'll hear insights Kris learned along the way that will help any aspiring community marketing leader, and much more.
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Quotes
”When you become part of this ecosystem, you are part of this lifelong movement. There is so much opportunity - Salesforce is constantly evolving. We're constantly innovating. There are always new things to learn. This is an ecosystem that you can join and grow with for your entire career. We have admins, developers, and people in sales and service who have been using Salesforce and been in the ecosystem for over 20 years… That is the future.”
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Timestamps:
*(1:52) - Meet Kris Lande, SVP Marketing & Community at Salesforce
*(3:11) - What it means to be an accidental admin
*(4:17) - Kris’ Salesforce journey begins
*(9:31) - Becoming a part of the Ohana
*(12:50) - What it means to be a Trailblazer
*(12:50) - Lessons learned on the path to Trailhead
*(14:84) - Best practices for writing articles and blog posts
*(15:30) - Kris’ favorite Ohana moment
*(21:22) - What’s next for the Trailhead Community
*(28:55) - Kris’ favorite Salesforce persona
*(33:11) - Advice for aspiring marketing leaders of the community
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Sponsor
Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links