traphagen

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO.

[00:04:44] What are some other metrics that should be more important than just rank?

[00:11:25] It’s not about rank, at some point it’s a brand marketing position.

[00:14:03] Does Google even want to give you a click? 

[00:15:02] We can waste a lot of time complaining about changes from Google...Google’s taking with one hand, giving with another.

[00:21:40] Over 1200 SERP features on Google

[00:25:50] Google’s goal

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.

Tools mentioned in this episode:
Free Schema Builder tool: https://schema.dev
Free Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/
Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost. Go to https://www.seoclarity.net/seo-platform-essentials/ to learn more, and use code BH2020 at checkout for the discount. Offer valid until July 31, 2020.