travel agent achievers

As we head into the summer season, it's typically a slower season in terms of garnering new business.  Knowing this, what can we do to still stand out when many are taking both physical and mental breaks?  I'm turning to something that not many business owners are utilizing and that's the offline marketing tactic of direct mail.

In this episode, I focus on:

• The three main types of direct mail methods
• How I utilize an automated direct mail system
• The easiest direct mail campaign to start right now
• and more!

Enjoy (and take action)!

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• How to feed your marketing plan
• How Janet strategizes to attract her own ideal client, aka travel advisors
• Janet's favorite marketing mode
• and so much more!

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I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months.   Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms.  As such, I wanted to provide a roundup of some useful insights I have learned this past year, and share them with you, so you can also start to use them for your travel business success.

In this episode, I focus on:

• Optimizing your LinkedIn bio
• Posting thought-provoking content
• Engaging with people on the platform
• and more!

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I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation.  In order to generate leads, you need to be visible to them.  You cannot just wait around for them to find you. 

In today's episode, I focus on:

• Why social media is not an immediate visibility channel
• How to change your visibility mindset from selling to cultivating a relationship
• Finding a unique angle to get in front of new audiences
• and quite a bit more!

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Today's incredible guest is Stephanie Cannon of With Stephanie Cannon.  She is a former CPA turned Travel Advisor turned Support Partner for Travel Business Owners.  She has also previously been on the Podcast (Ep 22) and featured in Prep for Wave Week.

In today's discussion, we focus on:

• What exactly is bookkeeping and basic terms to know
• Documenting your financial transactions
• Tracking your travel business expenses to avoid surprise charges
• and so much more!

Enjoy (and take action)!

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In this episode of the podcast, I have an incredible conversation with Ina Coveney of the Get Clients First Membership and Global Phenomenon Podcast.  You'll get to hear why Ina doesn't prioritize follower count on social media, why you need to be making relationships with other people even if they aren't your direct client, why you shouldn't be scared of selling on your platforms, and so much more.  I hope you enjoy this episode!

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In this episode of the podcast, I have an incredible conversation with Angela Hughes of the Luxury Travel University.  (So incredible that I wasn't exactly sure what to name this episode as we touched on many different subjects.)

You'll get to hear why simply loving travel is not enough to stay in the travel business, why you need a clearly defined "why" to sustain this business, how faith has played a part in our business journeys, and so much more.  I truly hope you enjoy this episode!


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For the past few months, I've been taking notes on what I've spotted as the 4 different phases a travel entrepreneur goes in through in their business life.  This is a high-level overview, but I think can still prove useful if you're a little unsure of where you are at or what you should be doing in your travel business.  Listen in and join the conversation in the FB Group!


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