Edgy Authenticity in Cybersecurity
Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.
When you fire up a Zoom call for a conversation with NuHarbor CEO Justin Fimlaid and VP of Product and Engineering Jack Danahay, you soon discover that these two have distinct chemistry and philosophical alignment on most things in the cybersecurity world. Given this, it was not very surprising to me to learn that their podcast, PWNED (that's pronounced "poh-nd" to us non-cybersecurity people) has a massive following, breaking the top 100 in both the U.S. and UK.
During the episode, Justin and Jack share their story, from how they met and discovered their aligned views, NuHarbor's "respectfully edgy" brand personality, and how at the heart of it all is walking the walk with their audience. They fully understand the needs and frustrations of their buyers, including piecemeal solutions and oversimplified value propositions that overpromise.
Through NuHarbor's content marketing, with PWNED playing a key role, they've discovered that adopting an authentic voice and helpful, specific advice has attracted the professionals they most want to work with, those that look at the cybersecurity world through a similar lens and are aligned with NuHarbor's approach.
For show links and more, visit the Content Marketing, Engineered podcast blog
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