tv ads

Explore "tv ads" with insightful episodes like "Episode 49: Christmas TV Ads 2023", "TV Advertising During a Crisis: A Discussion with Chuck Hengel", "An Interview with the Founder and CEO of Marketing Architects" and "Autoline #1509: Blipvert" from podcasts like ""Marketing Dribble Podcast", "Marketing Growth Podcast", "Marketing Growth Podcast" and "Autoline This Week"" and more!

Episodes (4)

Episode 49: Christmas TV Ads 2023

Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023.

They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this year’s offerings!

Marketing Dribble Podcast

enDecember 13, 2023

TV Advertising During a Crisis: A Discussion with Chuck Hengel

The COVID-19 pandemic disrupted everything from our day-to-day lives to our businesses. So, today, we have Chuck Hengel from Marketing Architects to give us insights into how it affected the TV advertising industry.

Tune in to this episode of my Marketing Growth Podcast to find out:

How did COVID-19 affect TV advertising?
What did most brands do to make their TV ads work better during the crisis?
How can brands come up with the right messaging for their TV spots?
How did COVID-19 change the way TV ads were made? How did technology help through the process?
What should you keep in mind when making TV ads during a pandemic?
What is the future of TV advertising in this post-pandemic world?

Marketing Growth Podcast

enDecember 07, 2021

An Interview with the Founder and CEO of Marketing Architects

On this episode, Chuck Hengel, the Founder and CEO of Marketing Architects discusses how he built a phenomenal company and led his clients to generate over $7.4 billion in sales.

You’ll learn:

How did Chuck come up with the idea of launching Marketing Architects?
How has TV advertising changed over the last five years?
How can brands leverage TV advertising today?
What are some examples of brands using TV advertising right other than big brands like Nike and Adidas?

Tune in to find out everything you need to know about Marketing Architects and TV advertising. You’ll be able to get a competitive advantage against your competitors if you use TV ads correctly.

Marketing Growth Podcast

enDecember 06, 2021

Autoline #1509: Blipvert

Blipvert

Remember the computerized character MAX HEADROOM? In the fictional future that he called home, television corporations, not governments, ran the world. And what ran television was advertising. In fact, a high-speed, super concentrated three-second dangerous version called blipverts.

Well, despite its continuing influence on our 21st Century culture, television isn't quite the ogre as the show's creators imagined. Plus advertising is still viewed in manageable 15, 30 and 60-second doses. But what they didn't miss was the ongoing symbiotic relationship of the two. A relationship that goes on display to the world's largest television audience each year during the NFL's Super Bowl.

So far there have been 45 Super Bowls played which means 45 sets of advertisers as well. Over the years the auto industry has played a major role in both creativity and content. In 2011, nine separate automotive manufacturers populated the game with nearly 20 different ads spending in excess of $50-million dollars. On this week's Autoline, John McElroy and his panel of advertising experts examine the Super Bowl and see if the automakers got their money's worth.

But in addition to our Super Bowl ad discussion, John also has his panel look at what the OEMs and their agencies were doing in the months leading up to that big day. With so many automotive accounts having changed hands last year, there's a lot more than just new creative driving these campaigns. Joining John McElroy on his advertising panel are Jean Halliday from AutoAdOpolis, David Kiley of AOL Autos and Advertising Age and Gary Topolewski, an award-winning advertising creative director.

enFebruary 25, 2011

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tv ads

Episodes (4)

Episode 49: Christmas TV Ads 2023

TV Advertising During a Crisis: A Discussion with Chuck Hengel

An Interview with the Founder and CEO of Marketing Architects

Autoline #1509: Blipvert