twinkies

Twinkies have been around for almost a hundred years. During the course of the cake’s history, the company that makes Twinkies went into bankruptcy twice. WSJ’s Jesse Newman explains the strategic changes and snacking trends that led J.M. Smucker to announce it is buying Hostess for $4.6 billion. Further Listening: -The Agony and the Ecstasy of Tab  -Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up.  -PepsiCo’s New Healthy Diet: More Potato Chips and Soda  Further Reading: -Why the Twinkie Is Now Worth Billions  -Smucker Sets Sights on Snacks With $4.6 Billion Twinkies Deal  -America Is Binging on Snacks, and Food Companies Are Eating It Up  Learn more about your ad choices. Visit megaphone.fm/adchoices

A box of Twinkies, left alone for eight years, held some surprises for Colin Purrington. Upon having a sugar craving, combined with being "just so bored, with the pandemic," Purrington opened the box a few weeks ago. Like many people, Purrington believed Twinkies are basically immortal, although the official shelf life is 45 days. NPR's Nell Greenfieldboyce talked to Purrington and explains how two scientists got involved and started unraveling the mystery of the mummified Twinkie. (Encore episode)

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Twinkies have a reputation for being so processed that they can last for years and years, but they're not as hardy as you'd expect. Uncover the sweet story of Twinkies in this classic SYSK.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Twinkies have a reputation for being so processed that they can last for years and years, but they're not as hardy as you'd expect. Uncover the sweet story of Twinkies in this podcast from HowStuffWorks.com.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.