two brain

Last year, Nicole Aucoin of Healthy Steps Nutrition was my guest. She was launching a program to help gym owners add a nutrition component in their gym with minimal work. Nicole, a Registered Dietitian, teaches staff how to run the program, provides the gym with templates to use (for challenges, restaurant partnerships, and even corporate groups) and mentors the coaches running the program. It's an amazing value, and a year later, she has dozens of affiliate gyms.NOW she's opening a CrossFit affiliate, and with a blank slate, she's making nutrition a key component to her service offering.Adding a nutrition component in my gyms has done more than increase revenue. It's given us a new perspective on value, and what a fitness prescription should include. It's also opened the door to a larger stream of clientele than exercise has alone, because most people seeking weight loss will try a "diet" long before they'll try exercise.In this episode, you'll:Learn about how to set up a nutrition program at any CrossFit gymGenerate additional revenue totaling into the thousands of dollars annuallyAdd a critical piece to your coaching practice.What we cover:The foundations of a solid nutrition programThe prescriptive models relation to nutritionHydration's role in weight loss and performanceLifestyle changes for the long termPlus:Is Coffee okay to drink regularly?How to avoid the drive through and learn to prep foodPre and Post workout nutritionFirst steps to starting a nutrition planAbout Nicole:Nicole is the founder of Healthy Steps Nutrition. She realized at a young age how important nutrition was when her mom was diagnosed with cancer. She attended the University of Florida and was part of the cheerleading team. It was during this time that she realized nutrition was a field she wanted to pursue long term. She has worked in the nutrition and fitness business for over 10 years helping thousands of clients around the world. Her program is currently run at over 40 CrossFit gyms worldwide where she helps empower people to make healthy lifestyle changes.Timeline:1:30 – Nicole Aucoin Introduction4:20 – Nicole’s background and how she became a dietician and got started with CrossFit7:22 – The foundations of a solid nutrition program9:30 – Accountability and consistency within a nutrition program12:00 – The prescriptive model and its relation to nutrition12:36 – Introducing nutrition to your CrossFit box members15:12 – The Sugar Shocker. How much sugar is in your food?15:43 – Hydrations role in weight loss and performance16:24 – Is coffee okay? Well it depends.16:54 – Lifestyle Changes for the long-term17:32 – Avoiding the drive through and prepping food18:19 – Tools for continued nutrition success18:46 – Supplementing your nutrition19:07 – Pre and Post workout nutrition20:24 – Testing, working a plan, and coaching nutrition development23:17 – Creating a challenge for your clients and tracking fairly25:31 – Ongoing coaching and long-term nutrition for corporate clients31:40 – Legality and what can a dietician and nutritionist legally advise33:46 – First steps to starting a nutrition program35:49 – The procedure for starting a new nutrition program39:11 – How to work with a restaurant on nutrition41:30 – First steps to take to become a nutrition expertNOTE: In the last six minutes of this interview, a pesky little echo appears (I shouldn't have taken out my earphones - whoopsie.) My artistic sense said, "Cut this section out" but it's SO valuable that I left it in. My apologies. 42:38 – Common challenges to starting a nutrition program at their gym43:48 – How to local with a local dietician or nutritionist45:18 – Starting a CrossFit gym with a blank slate48:56 – How to reach NicoleContact Nicolehttp://www.healthystepsnutrition.com/

Kyle Posey, founder of Powered by Awesome, joins us on the show today. His company specializes in lead generation and marketing for micro gyms. I met him in Atlanta at an affiliate summit a few weeks ago where we had a chance to chat. He is an all-around great guy and truly believes in helping others first.A quick side note: The day after I did this interview I was on a free call with an affiliate. At the end of the call he told me that Kyle had referred him to me. This is the kind of guy that Kyle is.Always helping and putting others first!In this Interview:What you’re doing to sabotage your businessHow to get out of your own wayHow to generate more leadsPlus:Are CrossFit gyms learning marketing faster than most?The romanticization (I made that word up) of the “hustle”.Where do hot leads come fromAnalysis of the CrossFit brandAbout Kyle:Kyle is the CEO and founder of Powered by Awesome, a lead generation and marketing company. They specialize in creating websites for CrossFit affiliates across the world. Powered by Awesome has been around since there were fewer than 60 gyms worldwide and they have been creating cutting edge websites for over 12 years. The company loves fitness and community and this is the driving factor behind creating websites that will actually help your business do better!Timeline:0:17 – Kyle Posey Introduction1:58 – How Kyle got started in CrossFit4:13 – Dissecting the skull and crossbones logo6:09 – These things used to work in CrossFit but not anymore7:32 – Why is CrossFit trending in a new direction for marketing8:24 – Are CrossFit gyms learning marketing faster than most?10:43 – You don’t know how valuable your service and brand is13:19 – The romanticisation of the “hustle”.14:30 – Stop acting like a salesman18:07 – Getting more people into your box21:11 – What makes a website convert more customers27:48 – The difference between hot leads and cold leads29:33 – How to approach hot vs cold leads31:06 – Where do hot leads come from36:17 – How to find more people like your top members38:18 – Creating a more general gym experience39:38 – Motivating best clients to refer more clients40:51 – The dogma about marketing43:34 – Analyzing the CrossFit brand45:49 – Screen time vs face time and marketing47:58 – First steps to refining your marketing approach50:07 – Ask your clients what their favorite thing is about the gym51:58 – The importance of an outside expert52:18 – How to reach Kyle and Powered by Awesome

Sean Manseau is the author of “By The Numbers.”A former animator, Sean found CrossFit in 2005 and believed he was “the only person in New York who had ever heard of CrossFit.” As often happens, he was drawn to coaching after a few years as an athlete.In the animation world, a “master animator” draws the major positions of movement, and then an assistant draws all the joint angles between those positions. Sean teaches the major positions and assigns them a number–hence, “By the Numbers.”Sean refers to “rhyming positions”–positions that are identical across different exercises. “The second position of the deadlift is really close to the bottom of the KB swing, which is really close to the hang position of the clean…” he says. When he’s coaching, he can relate new cues to previous positions.We talked about “drawing the line” between intensity and sloppy movement. Sean says the line will depend on an individual coach’s “quality of mercy.” While he agrees a coach must take the long view on client training, he names different modes of training through which an athlete passes.See the full episode notes here: http://twobraincoaching.com/episode-14-sean-manseau-of-by-the-numbers/