Maintaining UNC Charlotte's Brand Identity with Rachel Skipworth and Katie Turner
On this episode of the In the Club Podcast by Club Colors, we sit down with Rachel Skipworth and Katie Turner, the Program Manager for Bookstore and Licensing, and Marketing Director for Business Services respectively at the University of North Carolina at Charlotte.
Today, Rachel and Katie talk all about creating their school's brand in the university space. From adhering to brand guidelines to using social media, our guests pinpoint collaboration as the number 1 requirement for maintaining a brand's integrity. They talk about initiatives like "Dad Jokes with Doug" to introduce the new executive in a fun and engaging way.
They also share their student-driven mascot and how to create brand champions using digital punch cards that incentivize activities with branded kits. Stick around for this episode's Hot Iron with JMo where we learn what makes our guests unique and their brand-building tips for universities!
HIGHLIGHT QUOTES
Creating engagement with digital punchcards and branded kits - Katie: "We created this incentive structure where if the students participate in 6 activities a semester, they get a punch for each of their activities that they complete, and then at the end they get branded merchandise. We call it the Niner Care Package."
"It's an assortment of items that we ordered through Club Colors. They love them. We've had I think about 10 students out of the 70 get to their 6 punches this semester, and we've actually reduced the amount of product that we were giving away from previous semesters."
Collaborating to sell apparel in Charlotte Airport - Rachel: "Hopefully in the near future we'll be able to put product in the Charlotte Airport. But besides putting product in there, we'll be able to brand different locations in the airport and directed them to that specific location to actually shop. But this is going to be the first for us to ever be able to do anything like that."
Connect with our amazing guests in the links below:
Rachel Skipworth | Katie Turner
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