unmetneeds

My guest today is John Fiorentino. John is a product inventor and entrepreneur who, in the space of a few years, has bootstrapped four products; Gravity Blanket, Moon Pod, Moon Pals, and Birthdate Candles which have collectively sold hundreds of millions of dollars of revenue. Our conversation is quite different than normal. Alongside his successful brands, John has had a range of life experiences – from starting as a Jazz musician to working for Justin Bieber - that give him an original worldview. I was especially interested in his points around product positioning, creating magic for consumers, not letting yourself become the product, and how to build enduring brands. Please enjoy this great conversation with John Fiorentino.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Tegus. Tegus streamlines the investment research process so you can get up to speed and find answers to critical questions on companies faster and more efficiently. The Tegus platform surfaces the hard-to-get qualitative insights, gives instant access to critical public financial data through BamSEC, and helps you set up customized expert calls. It’s all done on a single, modern SaaS platform that offers 360-degree insight into any public or private company. I’ve been so impressed by the platform that my firm, Positive Sum, recently made an investment in Tegus. We did so because we feel that Tegus will be the gold standard platform for investing research for decades to come. As a listener, you can take Tegus for a free test drive by visiting tegus.co/patrick.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:25] - [First question] - The amazing story behind Gravity Blanket [00:08:51] - What he’s learned about positioning relative to product [00:13:17] - How fundamental truths drive creativity in commerce [00:16:17] - Real-world examples of magic as he defines it [00:19:50] - The investability of consumer businesses from his perspective [00:25:25] - His contrarian thoughts on venture-backed startups [00:28:00] - How unique personalities create compelling IP and monetize it [00:38:28] - The fine line between creative power and self-destruction for brand founders [00:45:13] - The importance of consumer business goals being larger than oneself [00:48:45] - The story of the Moon Pals weighted stuffed animals [00:53:15] - How investors undervalue IP and mythology [00:57:20] - Leveraging uniqueness as a founder to boost your brand power [01:00:53] - His eye-opening experience working on Justin Bieber’s team [01:05:20] - How he identifies potential magic-makers and enables them [01:09:16] - An odd commonality between high-level successful people [01:12:14] - Whether or not one could map out their own archetype framework [01:15:23] - The dangers of focusing on one’s own persona and image as the product [01:18:19] - The kindest thing anyone has ever done for him

Jung said of the parent-child relationship: “Nothing exerts a stronger psychic effect upon the human environment, and especially upon children, than the life which the parents have not lived.” Jung understood that parents could unconsciously compel children to fulfill parental dreams or compensate for disappointments. Parental shadow creates an urgency to purge, perfect, or prolong a psychic legacy. It may manifest by taking on a parental aspiration, making up for a parental deficit, rebelling against parental constraints, or being subsumed by parental dictates. When personal libido is tied to parental needs, energy for life is hijacked by anxiety, ambivalence, and ambiguity - and it is up to us to reckon with it. If we do the work of differentiating from our parents, we discover ourselves. By doing so, we may truly redeem them and free ourselves. We serve life best by claiming it. 

Here’s the dream we analyze:

“I am in what seems to be a decrepit apartment building, and I get the sense that the rooms of the building are interconnected and continuous. There are emaciated animals roaming the rooms, and there are two figures aside from myself: a large grotesque man sitting at a dining table and a tired-looking baker. The grotesque man seems to demand food and the baker brings him cake and other food. The large man begins eating like an animal, with his bare hands, throwing scraps behind, resulting in the animals fighting over them. In a climax, from the door leading to the other rooms, I can hear the sounds of hundreds of footsteps and the screams of children running toward the door into the room. The dream ends just as hundreds of hands begin to pass the threshold of the door.”

REFERENCES:

 Kahlil Gibran, The Prophet. https://www.amazon.com/dp/0143133586/ref=cm_sw_em_r_mt_dp_Y8GCS800QBTD9A8Z3DRE

RESOURCES:

Learn to Analyze your own Dreams: https://thisjungianlife.com/enroll/

Fail-proof your start up with techniques developed by Square's co-founder and billionaire, Jim McKelvey ! Today on the show we’re chatting with serial entrepreneur and author Jim McKelvey. Jim co-founded the super successful point of sales company, Square, along with Jack Dorsey who is the CEO of both Square and Twitter. Jim also founded Invisibly, a project to rewire the economics of online content; LaunchCode, a non-profit that trains people to work in technology; and Third Degree Glass Factory, a glass art studio & education center in St. Louis. And if that wasn’t enough, in 2017, Jim was appointed as an Independent Director of the St. Louis Federal Reserve. Jim, recently released his first book The Innovation Stack. Tune in to this episode learn what an innovation stack is and how Square’s innovation stack helped them beat Amazon as a small start up, hear Jim’s definition of what it means to be a true entrepreneur and understand how to find the perfect problem when looking to start a new business venture. Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com