unsweetened flavored water

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

In this episode, we're joined by Kara Goldin, Founder and CEO of Hint water. Kara speaks with us about the lessons she learned from working in the tech industry as an executive and how she became an accidental entrepreneur. Furthermore, she explains how she came up with the idea for Hint water and the initial steps she took to get it off the ground, which included getting it into Whole Foods, even though she was still producing it in her own kitchen. Kara’s advice stresses the importance of just getting started, questioning everything, learning quickly and figuring it out along the way. Lastly, we also got her to talk about her wall street journal bestselling book called "Undaunted: Overcoming Doubts and Doubters”. She shares how the book came about and why she was motivated to write it.