valet

If you haven't heard, Inglewood is the place to be. The Rams, Chargers, the Olympics and maybe even the Clippers are all going to be calling Inglewood home. In addition to that they are getting 2 Metro stations. Magic is happening in Inglewood. 

Dan Moyle is the Chief Marketing Officer at Interview Valet where he sets the marketing strategy for the business in addition to working directly with clients. Dan talks about interview marketing and what you need to do to have successful interview based podcast.

Main Questions Asked:

• What do you mean by interruptive advertising?
• What is inbound marketing?
• What is podcast interview marketing?
• What kinds of goals should you have when you start your podcast?
• What are the do’s and don’ts of podcast marketing?
• What makes a good guest?
• What should you do once the podcast goes live?
• Do you have any tips for Instagram?
• Are there any other directories we should be syndicating to?

Key Lessons Learned:

Marketing

• People are tired of being interrupted in their life with advertising they don’t ask to see, but that seems to be most common way of getting attention in the market today.
• Inbound marketing includes content marketing but it can include other aspects.
• Convert. Delight.
• Most of the people we do business with are people we know, like, and trust. Inbound marketing is really all about relationships.
• Podcast interview marketing is the newest tool in the marketing toolbox alongside social media, paid ads, and content marketing. It’s about telling your story and sharing value with the audience.

Podcasting

• When starting out, your goal should be to figure out your goals in the first place and then define your buyer persona.
• Most people who start a podcast don’t carry it through. Podcasting is a long term marketing strategy.
• It’s almost a selfish act, you get to ask the questions you always wanted to know from someone who may not have the time to speak to you one on one.
• If you are a guest on someone’s podcast, treat it like a full fledged media appearance.
• As a guest, invest in quality equipment, show up early, and help promote the show afterwards. Don’t worry about stumbling on your words, a podcast is meant to be an authentic conversation.
• A good guest is prepared and professional, being a good story teller is helpful too.
• Be conversational but focus on the interview itself.
• Having a one-sheet is a great way to advertise yourself as an interview guest. It includes the bio and possible interview topics. People are busy so don’t bombard them with your pitch.
• Send the listeners back to a specific page at the end of the interview and then promote the show once you’re done.
• Your podcast has to have a home base. You should have a website where you own and control the content.
• Show notes are great but transcribing is also another way to leverage your audio content.
• Focus on the main directories like iTunes and Stitcher.

Interview Valet

• Dan’s company essentially a media agency that helps their clients get on relevant podcasts to spread their message.
• They focus on the business, faith, and health and wellness niches.

Final Tips

• Be helpful, servant leadership should be your focus when coming onto someone’s podcast.
• Be prepared, be courteous, and offer value to the audience. Don’t forget to promote, promote, promote!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

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Interviewvalet.com/sailing

Jake and Michael return after a few weeks' hiatus to recap Laracon US 2017, the big reveal of Laravel Horizon, and catch up on the latest framework news.

You can read the full episode transcript which includes time markers and links.

Show Links

• Ziggy: A package for named Laravel routes in JavaScript
• Laravel 5.5 Responsable interface for responses
• Pull Request
• Introducing Laravel Horizon
• Watch the Laracon US keynote by Taylor Otwell
• Laravel Valet v2.0.5 is released
• Laravel Homestead Version 6 released
• Switching PHP versions with Laravel Valet
• Laravel v5.4.29 is released with two new Blade directives
• Laravel v5.4.32 is released with a security fix for image uploads
• S3 temporary URL signing
• Laravel 5.5 pivot casting

Michael and Jake managed to record this week whilst Michael's family was visiting to talk about mince pies, changes coming in Laravel 5.4, new versions of Homestead and Valet, and Vue JS server-side rendering.

Show Links

• Mince pies
• Valet 2.0
• Homestead 4.0
• Homestead using 62TB of traffic a month
• Shipping Docker by Chris Fidao
• Changes coming to the Laravel release cycle
• Route improvements in Laravel 5.4
• Blade components and slots
• Vuex
• Vue.js devtools
• Simple state management in Vue
• Vue server-side rendering

In this epsiode, we talk about Computer Vision Syndrome, making the front page of Hacker News, troubleshooting Valet, and more.

Show Links

• Hacktoberfest
• Computer vision Syndrome
• Cloudflare
• Troubleshooting Valet on macOS
• MAMP 4.0
• factorio and MadSkillsMx

In this, our tenth episode, Jake and Michael (but mostly Jake) talk with Adam Wathan on his journey towards the master of collections, not touching his friend's privates, as well as his plans for his upcoming Test Driven Laravel course.

Show Links

• Adam Wathan
• Full Stack Radio
• Sam's Teach Yourself HTML4 in 24 Hours
• Reaper
• Vehikl (formerly Chrome Media)
• BeardCSS
• Tighten Co.
• Refactoring to Collections
• Jigsaw
• MailThief
• Laravel Valet
• Laravel Valet Trailer
• PHP-OSX
• Law of Demeter
• Test Driven Laravel

In this episode, Jacob and Michael talk about the latest craze Pokemon go, the tools they use for their daily development and productivity workflows, and handling token mismatch exceptions in the Laravel framework.

Show Links

• Pokemon Go - iTunes / Google Play
• Detective Pikachu live action Pokemon film
• Tools of the Trade: Software we love (or tolerate) at Tighten
• vim
• Sublime Text
• vimgifs on Twitter
• Laravel Valet
• Laravel Homestead
• PhpStorm (Laracasts videos
• Moom
• Spectacle
• Sequel Pro
• iTerm
• Slack
• SourceTree
• vim fugitive
• GitHub Desktop
• Sublime Text from the command line
• A git workflow for client-facing sign off
• The Hows and Whys of Software Development (Writing a SDLC)
• nodegh
• hub
• z
• Wunderlist Conference
• Todoist
• Better handling of TokenMismatchException in Laravel
• Rollbar
• Sentry

In this episode, Jacob and Michael discuss Sandi Metz's article "The Wrong Abstraction", Laravel Valet and their experiences with developing on both Mac and Windows, and the new mail testing package from Tighten Co, MailThief.

Show Links

• The Wrong Abstraction by Sandi Metz
• Practical Object Oriented Design in Ruby (POODR)
• DRY - Don't Repeat Yourself
• Rule of three
• Laravel Valet
• ngrok
• Picatic
• Laragon
• Taylor Otwell and the Windows laptop
• MailThief
• MailTrap
• MailCatcher
• Tighten Co.
• Indatus, now a part of RealPage

In this episode, we talk about Laravel Echo and new changes to Valet.

Show Links

• Laravel Echo
• Laravel Valet
• PHP-FIG is imploding

Laravel Valet is a new high-speed development environment by Taylor Otwell and Adam Wathan.

In this special edition episode of the Laravel News Podcast Eric and Jack are Joined by Taylor and Adam as they discuss everything about Valet, how it came to be and the amazingly short time from idea to completed product. They talk about the internals, how it works, how external sharing works, the driver architecture and more.

An audio copy of the Official Valet Commerical is at the end of the episode

Show Links

• Valet Announcement
• First look at Valet
• The magic behind Valet