How Bogdan Predusca is Taking on the Big Players in the Health and Fitness Industry with Hyperhuman
In this episode of The Venture-Scale SaaS Operator, Bogdan Predusca talks about Hyperhuman, a company specializing in AI-powered tools for content production in the health and fitness industry. He shares the strategies behind Hyperhuman's customer acquisition in the health and fitness industry, the partnership-driven approach with freelance sales reps, and their vision to make health and fitness content universally accessible.
Tune in to learn more about:
~ Streamlining content production with AI
~ Serving both digital and brick-and-mortar businesses
~ The challenges and rewards of being a VC-funded company
Timestamps:
- (00:00) - Intro
- (00:31) - Problem Hyperhuman Solves
- (01:51) - Hyperhuman's Typical Customer Profile
- (03:12) - Split of Digital vs. Traditional Clients
- (04:23) - Decision to Raise Venture Capital
- (07:23) - Challenges of Being VC-Funded
- (15:08) - Customer Acquisition Strategy
- (19:02) - Leveraging Freelance Sales Reps
- (21:53) - The Challenge of Sales Outreach
- (24:50) - Hyperhuman's Big Vision
- (26:39) - Outro
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Follow Bogdan Predusca
On LinkedIn: https://www.linkedin.com/in/bogdanpredusca
On Twitter: https://twitter.com/bogdanpredusca
Mentioned In The Episode
Hyperhuman.cc - AI-powered video platform for health & fitness
ReactSquad.io - React.js Agency for Startups
EarlyNode
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Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis