Analytics hold the key to better decisions
Amid a bumpy playing field, producers and retailers are raising innovation antennas to mine market share, even as animal protein prices rise. Many are using analytics to better understand consumers, categories, competitors, and retail capabilities. McKinsey suggests that to make market-beating decisions, companies should mine insights from a combination of four lenses namely consumer understanding, category and channel value pools, competitive understanding, and capabilities to win. Our recent reports point to an interesting adoption of knowledge to gain market share.