vendor relationships

Let’s lift the veil behind how big companies choose contractors to work with!  Join us in an electrifying chat with Joanna Cooper, General Manager at Daimler Truck's Mount Holly facility. Find out the top three concerns dominating purchasing discussions at Joanna's facility and discover how to actually make connections that turn into large commercial sales.

How can you stand out in a saturated market and land your dream clients? According to Kristin Banta, it's your point of view.

Listen to Kristin's 2016 interview with Eddie here. 

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On the last episode, we discussed if you should celebrate a client booking on social media.

Make sure you go back and listen to it after you finish this one in just a few minutes.

On this one, we’re addressing whether or not you should celebrate or even tag a vendor you’re working with on socials.

When it came down to celebrating your client booking on socials, my answer was the very annoying… it depends.

When it comes to sharing about and tagging vendors, my answer is absofreakinglutely, and always and often.

Hear me… this does NOT mean be spammy. We’ve all been tagged in posts just for the sake of being tagged, that’s not what we’re talking about here.

We’re talking about sharing when you’re actually building or growing an authentic relationship.

What are the opportunities for tagging?

1. When you make a connection with them. Here are some examples using my favorite vendor example:

“So excited to meet with The Love Shack venue team tomorrow!”

“So grateful to be added to The Love Shack venue’s preferred vendor list. Can’t wait to work with them even more.”

“Check out this event we did recently at The Love Shack venue!”

Also pay attention to any posts your vendor friends do on IG that your audience would appreciate, and interact with and share those posts to your stories.

Along those same lines, be reciprocal. When a vendor tags you in a story or post, return the favor and share to your stories too.

It’s all a win win and so easy to do, but so so effective!

Why should you make the effort to tag vendors on socials?

1. It’s great content and social proof. It shows your audience that you make an effort to make connections with other vendors, it’s often for their benefit that you’re making those connections.

It also shows that others in your field respect you enough to work with you too. It gives you a ton of credibility.

2. When you tag them on an Instagram post (the feed, not the story), it shows up in their “tagged posts” tab.

Many potential clients will go to that tab when they’re working with a vendor to find other vendors they’ve worked with in the past. It’s a great place to be!

3. The vendor you’re tagging also needs social media content and will often share what you’ve posted with their audience, especially in stories.

4. It keeps you top of mind for that vendor, and that means they’re more likely to refer their clients to you. Don’t let yourself get forgotten!

We’re all busy and it’s easy to forget, even the ones we love the most!

Hot tip: I mentioned this in the last episode too, but it’s worth being careful of here too.

Be careful when tagging or mentioning a client in these vendor posts.

Not everyone wants the world to know what vendors they’re working with, no matter what the project is.

Just be mindful of it every time you do it and you’ll be fine.