vetrina group

Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders in the cannabis sector for conversations about where the industry is right now. This conversation was part of those sessions.

Krista Raymer is the Co-Founder of Vetrina Group, a cannabis retail consultancy based in Toronto. Raymer and her team have worked with scores of retailers to help launch and scale cannabis retail stores, but also hone operations to increase revenue and profit. We connected as part of Lift&Co. Expo to talk about the increased density in downtown locations in Ontario and the impact that has on retailers and the sector overall.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

On today's episode of BofC Live, we will recap a conversation from yesterday's Retail Series event presented by Vetrina Group. It was our fifth monthly Retail Series event this year and the program featured expert insights and conversations talking about the important process of identifying and landing on the correct cannabis product assortment for cannabis retailers. On BofC Live today we'll rerun a panel conversation with Krista Raymer from Vetrina Group, Abbey Bortolotti from Headset, Amy Weinstein from Other People's Pot and Jenn Larry from MTL Cannabis.

On this episode of BofC Live, we connect with Krista Raymer of Vetrina Group – a retail consultancy with deep experience working with cannabis retailers. Raymer joins us to talk about the critical nature of product array and inventory strategy for cannabis retailers.

This conversation is in advance of our June Business of Cannabis Retail Series event. Stay tuned for details

The Business of Cannabis’ Retail Series event on May 5, 2021 focused on the importance of accessories to cannabis retailers as well as an inventory strategy to manage inventory and drive profit.

As part of that program, Jay Rosenthal connected with Blake Fery, Data Scientist at Headset and Krista Raymer of Vetrina Group to frame how to think about accessories and inventory strategy from a cannabis retailer perspective. This podcast was recorded as part of that event. 

On this episode of BofC Live, we connect with Krista Raymer of Vetrina Group – a retail consultancy with deep experience working with cannabis retailers. The Vetrina Group team penned a piece for Business of Cannabis this week titled:

Why inventory management is important (beyond compliance audits) to your cannabis store

Raymer connected with Business of Cannabis to talk about the perspective and how inventory management comes to life within a cannabis retail operations.

If you are interested in additional information, education and programming around cannabis retail, please join us for the next in our Business of Cannabis Retail Series on April 7 when the topic will be:

Driving Customers In Store Through Digital Marketing

Register today.

On this episode of BofC Live, we connect with Krista Raymer of Vetrina Group – a retail consultancy with deep experience working with cannabis retailers. Earlier in February, Raymer and Vetrina Group co-presented the first Cannabis Retail Series with Business of Cannabis. Following that event, Vetrina Group wrote this piece for Business of Cannabis:

3 Things to Know About Designing and Building Retail

Raymer connected with Business of Cannabis to talk about that early February event, as well as the March Cannabis Retail Series event focused on core tech stack requirements for cannabis retailers.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

Register for the upcoming Cannabis Retail Series on March 3.

On this episode of BofC Live, we connect with Krista Raymer of Vetrina Group – a retail consultancy with deep experience working with cannabis retailers. This week, Raymer and the team at Vetrina Group published a piece on Business of Cannabis titled: The Destination Store is More than the Weed and she joined BofC Live to talk about that article.

As well, Raymer and Vetrina Group are the presenting partners for our new event series: Business of Cannabis Retail Series – which launches on February 3 at noon. The initial event will look at designing and building cannabis retail locations. Register today.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

This podcast was recorded as part of Business of Cannabis’ event: Cannabis + Technology presented by CannaBusiness ERP from NexTec on October 21 and 22, 2020.

Krista Raymer of Vetrina Group sits down with Mackenzie Ferguson of Verda and Albert Kim of Greenline POS to talk about how their technology allows retailers to stay compliant, add new offerings to consumers and drive profit.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. Krista Raymer of the Vetrina Group joins BofC Live to talk about the importance of merchandizing for cannabis retailers. In light of the similar product array for Canadian retailers, merchandizing can create a unique shopping environment for customers – and differentiate their experience, while also driving profit.

Learn more about the Vetrina Group.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. Krista Raymer of Vetrina Group and Christina Michael of Marigolds Cannabis discuss the importance of attracting and retaining customers in the highly competitive cannabis retail environment.

On this episode - BofC Live features a conversation with Krista Raymer, Co-Founder of Vetrina Group - a retail consultancy with an emphasis on cannabis retail. This is the fourth in a series of conversations with the team from Vetrina Group as we take a deep look at the future of cannabis retail. In this conversation, Raymer will dive into the key attributes of hiring a store manager for a cannabis retail store - and how those attributes have changed over time. Raymer is joined by Lisa Bigoni who was a round 1 cannabis retail lottery winner in Ontario - and subsequently opened Choom in Niagara Falls. Now, Bigoni is in the process of opening a number of cannabis retail stores in Scarborough, Ontario.

Learn more about Krista Raymer and Vetrina Group.