victoria secret

Nina est une jeune créatrice digitale de 23 ans. Elle à la particularité d'être à la fois à son compte pour répondre aux collaborations qu'on lui propose, et d'être responsable de la stratégie social media d'une marque d'horlogerie. Le monde de l'influence elle le vit donc au quotidien des deux côtés, ce qui lui permet d'avoir un regard très serein et aiguisé sur cet univers. Nina est honnête, spontanée, avec un réel sens de l'humour, créant ainsi une véritable complicité pendant tout l'épisode de Story d'Influence qui lui est consacré.

Story D'influence est un podcast proposé par The Fam Base, agence spécialisée dans nano et micro influence. Besoin d'une campagne avec les meilleur.e.s créateurs et créatrices de contenus ? Contactez The Fam Base. 

Known for his “thinking human” approach to leadership and to building brands, Doug Zarkin is a modern marketing leader who has earned placement on several "Top Marketers" lists, multiple North American Effie Awards, a Clio award, and was twice recognized as Innovative Marketer of The Year by The CMO Club.

His professional portfolio includes leadership positions at global brands such as Avon, Victoria’s Secret PINK, and most recently EssilorLuxottica, where he’s held the Chief Marketing Officer role for the Flagship Optical Franchise Retail, Healthcare Services Business at Pearle Vision. 

Doug’s work restoring the power of the Pearle Vision brand is currently the subject of a Harvard Business School case study on brand rejuvenation. We were honored with his guest appearance, in which he shared: 

• Why he worked his way back from the “end of the train” to eventually land in a “conductor” role. 
• How his move to Victoria’s Secret was a successful failure.
• Passion is one of the key criteria when hiring for his team.
• The importance of regularly recognizing and rewarding progress.
• His realization is that “speaking teenage” is harder than any marketing challenge. 
• How being a parent reminds him that consumers are first and foremost human beings, not Excel sheet data points.
• Why questioning whether you are a brand or a performance marketer is stupid?

 Happy 4th of July! In this patriotic episode 61 of The Cavalry, Johnny and Andrew need backup on hating social media prompts and the indignity of being put on hold again after using the call-back option instead of waiting on hold. Also we play another ad from our sponsor!