How to to decide if rushing your video project is worth it
How can you decide if rushing your marketing video timeline is worth it? What pitfalls should you watch out for if you do decide to rush? How can you make sure that your rush video stays on track and goes as smoothly as it can?
Rush marketing projects - when unforeseen circumstances force you to take the amount of time you know your project needs and condense it down to a timeline that's anything but ideal.
Maybe you've been there, done that. Maybe you thrive under the pressure of rush projects. Maybe you hate them. Maybe you've even paid someone extra to help you get a rush project done in time.
Sometimes, a heart-to-heart with colleagues or leaders can reveal that the "rush" is really more of a preference. Or a "nice-to-have" done before someone goes on vacation. And the benefits of having the video ready for a pre-established soft deadline are not worth compromising the process, and, potentially, the quality of the video.
Other times, a rush timeline is unavoidable. A deadline has moved up and the video has to be ready to go much sooner than planned (i.e. a key stakeholder needs the video for an unexpected "big meeting.") Whatever the reason, circumstances outside of your control have forced you to double-down and get your marketing video done. Fast.
How can you decide if rushing your marketing video timeline is worth it? What pitfalls should you watch out for if you do decide to rush? How can you make sure that your rush video stays on track and goes as smoothly as it can? In this episode, the Umault team talks:
- How to decipher if a rush video project is truly a rush
- The trade-offs involved in moving forward with a rush project
- Tips for ensuring your rush marketing video lives up to its potential
- The importance of collaborating with your video agency throughout the process via constant and effective communication
Learn more at our website: https://umault.com/insights/