Vidhika Bansal: Applying Behavioral Science to Content Design
Humans are notoriously fickle creatures, hard-wired to behave in unpredictable ways. This makes experience design work challenging for both managers and practitioners.
Vidhika Bansal has led both UX research and content design teams. Her unique background in both the behavioral sciences and UX design gives her a unique toolkit for bridging the gaps between unpredictable human behavior and useful digital experiences.
https://ellessmedia.com/csi/vidhika-bansal/